Francis Shovlin, a SEM expert at SEER Interactive shares his opinion on Google Adwords new features announcement this April 22nd. This included a new addition to its Estimated Total Conversions (in-store sales), new ways to market mobile apps, and...
Tag - AdWords
fshovlinThe Future of Adwords: Google Announcement
For those of you late to the game or unable to attend yesterday’s live stream presentation by Google, the lovely folks here at Acquisio have put together a quick recap of the event with some of their own thoughts. And if you are a twitter junkie you...
EricaChanges Afoot for Google’s Video Advertising
Starting tomorrow, April 15th, Google is making some changes to the way video ads are handled. These all new video campaigns will offer different formats and settings. Advertisers can access the “upgrade center” to upgrade any or all of your...
Top Reasons Why You Should Never Drink And Manage Adwords Simultaneously
In the spirit of the Holidays, I have prepared a post that pokes a little fun about knocking back a few Eggnogs while working in PPC account. Have you ever found yourself working from home on a Friday afternoon with your eyes tired of looking at the...
gmeyersBlog Newsletter
Tracking Conversions Across Devices with Google AdWords
With enhanced campaigns, Google promised advertisers many interesting features for tracking offline conversions such as visits to stores and even purchases made in store. These will all eventually be part of Google AdWords’ new offering, Estimated...
Three New AdWords Conversion Tracking Features
Image credit: aizymusic.com Google AdWords has quickly (and quietly) released three new features and abilities to their conversion tracking over the last month, all of which give advertisers more flexibility to the data they’re analyzing. From...
eric-cholette-Durour5 Dirty Little Secrets about AdWords Conversion Optimizer
When most advertisers discuss Google AdWords’ Conversion Optimizer, they speak highly of the tool. What is there not to like about a simple bid automation utility that can easily help you reach your CPA goals? On the surface, not much...
John Lee5 Ways to Take Advantage of Adwords’ Global Re-Marketing Tag
One of my favorite things about Re-targeting with AdWords is the ability to easily separate audiences. You can essentially hand-pick the site visitors you want to target, and tailor ads accordingly. In the past, if you wanted full control over...
alevyAdvanced Trademark Strategies For Large AdWords Advertisers
Image credit: imjustcreative.com Especially at larger companies, your brand name trademark and its variations are incredibly important to your overall search marketing keyword portfolio. Go ahead and run a search query report in your AdWords...
Ian LopuchThe Most Under-Utilized Tool in the AdWords Interface
During a recent training day, I came across a tool I had nearly forgotten existed. It is the Search Funnels conversion reporting data in the AdWords interface. (Located in the “Conversion” page under the “Tools and Analysis” tab.)
jeffallenGoogle AdWords’ Dirty Little Secret: U.S. Zip Code Targeting Sucks
Back in April Google made the announcement that it would finally be possible to geo-target your PPC campaigns by zip code in the U.S. The lack of zip code targeting has been a glaring omission for AdWords for years. So, it was greeted with the...