Tag - AdWords

We did it again. We saw something we loved, and we just had to get a hold it for our clients. This time, we acquired ScienceOps – a small and beautiful company from Mount Vernon, Washington, just north of Seattle. Besides building algorithms...

Google Sitelinks Let’s face it: There are very few reasons why “NOT” to use the Sitelinks Ad Extension in Adwords. Some of the many obvious benefits are additional exposure, increased real-estate, overall competitive advantage and...

When we attend trade shows, the staff at Acquisio is often asked one simple question: “Why should I use Acquisio’s Bid Rules, when Adwords has these cool optimizers that I can just turn on?” To answer the question, it helps to have an understanding...

I’ve been at SMX Advanced in London for the last few days, in part talking about quality score. The one recurring question I heard was about the best way to scale a new account in a way that would maximize quality score. The worst way to do...

Steve Baker at epiphany put up a very interesting post this week, in which he analyzed some quality score data to try and answer three questions: How high is a high click through rate? What is a decent click through rate for a given position? How do...

Welcome to week two of my mea culpa tour. Last week I revealed an error from an earlier post on how quality score takes search queries into account. Today I’ll talk about some new facts regarding the most popular post I’ve ever written...

It was exactly two years ago today that I posted the first bit of what I thought was going to be a quick series of posts to dispense with this issue of quality score once and for all. The idea seemed reasonable enough (they all do when they pop into...

Did you ever notice that every time you have first hand knowledge of anything written about in the press it’s clear that the largely or completely misrepresent the facts or misunderstand the issue? Today the venerable Wall Street Journal wrote...