A lot of advertisers have keywords on which their desire and instinct is to ‘bid to position’ – meaning they want to rank in the top slot (or the top 3 slots) and are willing to pay almost anything to do so. This is generally...
Tag - AdWords
Free Quality-Score Webinar – Nov 25th
Following my post last week on Quality Score, I was invited by Bryan Eisenberg to participate with him as part of his Always Be Testing Seminar Series on Tuesday, November 25, 2008 @ 12:00pm EST. Bryan and I will present and discuss important...
Google Quality Score Gains More Importance
Google is again modifying both the calculation and impact of their ‘Quality Score’ metric. As with most Google changes, the stated goal is improving search quality and user experience. The coincidental result is that Google will make...
Google Grants Clarity on Search Network Stats
A nice surprise from Google today, with the release of independent statistics for ad-group performance on the Google ‘Search Network’ – sites like AOL and Ask.com. This is no doubt related to the Google-Yahoo deal and clammoring on...
Blog Newsletter
More on Google Quality Score Update / Change
Andrew Goodman is clearly one of the most informed and deepest thinkers on the insides of Adwords. His comments on the recent changes are worth reading and thinking about. I particularly like the way he defines assumptions as to why they’re...
The Goo in Google
Just to prove that I really do know the great Avinash. And that we’re wild and crazy guys. Evidence from Google Dance 2008.
Quality Score Update Update
Most of the comments and analysis on the Google Quality Score updates, including my own, had mentioned the fact that the changes as described seemed to deal a death-blow to the old ‘good-ok-great’ Quality Score ranking system, but...
Google Dance Management
There are many amazing things about Google. The one I’ve always been the most intrigued by is their ability to manage so many projects so well at such a large scale. We can hardly imagine the number of things going on there – big diverse...
Paying Google Prices for Yahoo Quality
After first passively and then actively squandering a business and technical lead, running Yahoo into the ground over the past few years, destroying and rebuking billions in shareholder value, and sending his entire executive team heading for the...