Tag - AdWords

Quality Score Update Update

Most of the comments and analysis on the Google Quality Score updates, including my own, had mentioned the fact that the changes as described seemed to deal a death-blow to the old ‘good-ok-great’ Quality Score ranking system, but...

Google Dance Management

There are many amazing things about Google. The one I’ve always been the most intrigued by is their ability to manage so many projects so well at such a large scale. We can hardly imagine the number of things going on there – big diverse...