Last February 9th, AdWords announced the general release of their new “upgraded URL” feature. Many Acquisio users have wondered how this important change will impact their campaigns within Acquisio, so we decide to clarify things for our users, to...
Tag - AdWords
mlossowskiHow To Set-Up Keyword Insertion For Google PPC Campaigns
Online advertising is a field that can keep marketers awake at night contemplating whether or not they made the right decision when running a pay-per-click campaign. Choosing the right match type, advertising copy, keywords, correlating landing page...
Jason ParksWhat to Learn from the Google Sales Masterclass
If you are part of the Google Partner program, you are probably aware that Google has launched a series of trainings to leverage the sales skills of its partner agencies. The trainings usually last two days and offer a wide range of basic and...
eric-cholette-DurourIn-Store Visits Now in AdWords’ Estimated Conversions
When Google announced cross-device conversions in October 2013, they shared this image which hinted at adding phone calls and in-store visits to their estimated total conversions equation. Calls from desktops and tablets were added shortly after...
fshovlinBlog Newsletter
AdWords Location Extension Infographic
Google AdWords Location Extensions are nothing new – they’ve been around for years helping brands accurately share their location with people searching for their company, or their type of business, online. In 2014 Google updated location extensions...
Jillian ZacchiaThe Ideal Conversion Rate for AdWords
If you call the Google AdWords support team for insight into what your ideal conversion rate should be, you will be informed that anything above a 1.00% click-through rate is ideal. Ideal conversion rate varies with different industries based on...
Google Ads, Real-Time Updates: The New eCommerce Call-to-Action
Google has recently came up with new ad customizers to get real-time promotion or event updates directly into the ad text. First of all, this is great! It is a much needed form of automation that we were all waiting for. We can finally automate this...
New AdWords Feature: Ad Customizers
Google announced Ad Customizers yesterday, September 25, a new AdWords feature that allows advertisers to do exactly what the name implies: customize their ads (very creative, Google). The twist is that you can now dynamically customize your ads in...
The Road to AdWords Success: A Guide to Keyword Match Types
They say the Romans built solid roads that ran to every corner of their empire to best control their territories. We can take a tip from the Romans here by building an AdWords account on a solid structure in order to experience more success and have...
Maria PerilliHow to Report on Conversion Tracking in AdWords
If you work in the paid advertising industry, reporting on conversion tracking should be like lacing your skates before a hockey game (sorry for the Canadian-ism), it’s prep work for the later goal. Reporting is instilled into advertisers’ DNA as a...
Google Adwords Website Call Conversions vs. Current Call Tracking Vendors
Google shared another industry rumbling release this week with the launch of a free call tracking solution for Adwords users. As with every Google release, there is a lot of excitement and a lot of questions. With Google now offering a free service...
Boost your site’s visits by 66% with AdWords review extensions
Hayley Coutinho, a PPC expert at Receptional Ltd shares her experiences using Google AdWords review extensions. This article includes advice on how to setup review extensions to get the most out of them. The Google Adwords Review Extension is a...
Hayley Coutinho