Top Reasons Why You Should Never Drink And Manage Adwords Simultaneously

In the spirit of the Holidays, I have prepared a post that pokes a little fun about knocking back a few Eggnogs while working in PPC account. Have you ever found yourself working from home on a Friday afternoon with your eyes tired of looking at the same Data amongst different clients and feel the need to crab a cold one? Well, before you reach for that beer or Cabernet, you might want to think twice because its pretty easy to get a little side tracked, especially if you have many diverse clients with similar keyword segments listed under your client center.

Here are my Top Ten Reasons why you should have a Drink afterwards:

  • You freak out about how your CPCs are too low, then you realize the Default Max Bid CPCs are set differently than at the keyword level.
  • You get confused between CPA, CPC, CPM, CPO and eventually need CPR to get a hold of yourself.
  • Scratching your head as to why only 1 of your 4 ads is getting impressions, you realize that your Ads are set to optimize and not rotate.
  • After 30 minutes trying to figure out why your Ad/Creative is being rejected, you realize that the Trademark penalty is your client’s own trademark.
  • You continue to confuse yourself with Google Conversion Tracking vs. Google Analytics Tracking.
  • You go back and forth between the Adwords Editor and Google Interface to see the latest changes and you forget “get recent changes” in the Editor.
  • When performing Bid Management, you “fat finger” the default CPCs to $100.00 when the should actually be $1.00
  • You spent an hour creating a full Adwords campaign with 5 adgroups, 500 keywords and 25 ads for a set of Medical Books under another client who sells Women’s Clothing and wonder why there are no conversions (it’s a stretch I know).
  • Run a keyword report which states that the keyword “ASS” is the highest clicked keyword for your clothing client. You then realize that you accidentally added the broad keyword “ass” when it was supposed to be a “-ass” negative keyword at the adgroup level.

In conclusion: As you can guess, some of these are made up or can easily happen even without drinking. But, after working in between the Adwords Editor, Adwords Interface as well as within the Acquisio Mass Editor (Plug), you can sometimes forget what the hell is going on. The funny thing about #1 is I actually have the fortune to have a client who was actually bidding on the keyword “ass” when they were trying to use “ass” as a negative. Of course, I found the error and fixed it, but again this stuff happens to everyone.



Greg is a well-versed Internet Marketing Expert who has helped companies both large and small achieve success in Search Engine Marketing through proven strategies and effective implementation. Since 2004 he shifted his focus to Search Engine Marketing Industry, especially Pay-Per-Click- Marketing, where he has helped both Fortune 500 companies, as well as Start-Ups to improve branding, increase online and offline revenues, cut costs and succeed online.

The First Machine Learning Marketing Platform
Built to Scale Search for Local Resellers & Agencies

Automate, optimize and track more campaigns, more profitably.