Agencies come in all shapes and sizes, each one competing for clicks online. The best agency marketers stay up to date with the latest industry changes and trends. We’ve got your back.
Agencies come in all shapes and sizes, each one competing for clicks online. The best agency marketers stay up to date with the latest industry changes and trends. We’ve got your back.
While slurping hot chocolate (Montreal is frikkin’ cold!) this past week, I’ve been trying to write an epic post on how searcher intent is all too often ironically ignored in the search marketing world. I wanted to write big, elegantly...
After yesterday’s Quality Score analysis template and post, I got to thinking about match type. So in 15 minutes while sitting in a meeting I built this ClickEquations Analyst template which analyzes a full paid search campaign in terms of how...
I’m still rather obsessed with the new Quality Score metric available in the Adwords API and now inside of ClickEquations. I’ve been using it to analyze performance of keywords in our PPC accounts, and doing some analysis of client data...
Google says they held a Quality Score webinar Tues and exposed new truths. Anyone have URL? # – Leaving Salt Lake & Search Media Summit # Omniture says they see only 1.2 visits per conv. Building clickequations analyst report showing % of...
After all the recent attention on Quality Score, I had planned to turn my attention to bidding, and write a series of posts on this important PPC topic. But I think Ad-Rank deserves a little attention first. Ad-Rank doesn’t get very much...
We’re pleased to announce that Google Adwords Quality Score and First Page Bid metrics are now available in ClickEquations. All clients and trial customers can see these metrics in the Keyword Report tab. They’re also available in Excel...
Only Adverts (the good non-banner kind) will thrive in this economy, says the Economist. They should know, right? # Oops. Meant ‘Online Adverts’ in that last tweet # MSoft to buy Yahoo Search – Take 14. I’d prefer it were...
Over the past 7 days we’ve been drilling down on Google’s Adwords Quality Score. (See posts 1, 2, 3, 4, 5). For me this focus was eye opening. I’d never considered QS so fully, researched it so thoroughly, or thought about it so...
We have a few questions left from last week’s Quality Score webinar with Bryan Eisenberg. The first batch of 10 Quality Score Questions/Answers are here, and the second batch of 10 more Quality Score Questions/Answers are here. Any more...
Just had a breakthrough in my understanding of Quality Score – while prep’ing for the Tuesday Webinar . # There’s always a new way to game the Google. # My Quality Score Webinar with Bryan Eisenberg is Today at Noon EST. Still time...
In our Quality Score Webinar with Bryan Eisenberg there were way too many questions to answer during the event. This is the first of several posts in which these questions will be answered. We’ll split the answers between here and TheGrok.com...
Naoise Osborne
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