Agency

Agency

Agencies come in all shapes and sizes, each one competing for clicks online. The best agency marketers stay up to date with the latest industry changes and trends. We’ve got your back.

Category - Agency

Agencies come in all shapes and sizes, each one competing for clicks online. The best agency marketers stay up to date with the latest industry changes and trends. We’ve got your back.

Quality Score Update Update

Most of the comments and analysis on the Google Quality Score updates, including my own, had mentioned the fact that the changes as described seemed to deal a death-blow to the old ‘good-ok-great’ Quality Score ranking system, but...

Has Web Analytics Jumped The Shark?

One morning in San Francisco last week, the happy-time morning folks on one of the TV networks interviewed the whole original cast of Happy Days. Howard Cunningham, Ralph Malph, Fonzie – all of them who aren’t now as rich as Ron Howard...

SES Sessions Quick Review

The session I participated in at SES on Tuesday got a write-up by Avi Wilensky (who clearly takes notes very quickly). It’s a good summary of my presentation and those of the other panelists. I’ll add some more thoughts and a copy of my...

Google Dance Management

There are many amazing things about Google. The one I’ve always been the most intrigued by is their ability to manage so many projects so well at such a large scale. We can hardly imagine the number of things going on there – big diverse...

Paid Search In The Hot Sun

Thus far in this series we’ve talked about the difficulty of getting a clear view of paid search performance, of deciding the most urgent risks and opportunities amidst the volumes of data that you do have. Now we come to the third issue: the...