Agency

Agency

Agencies come in all shapes and sizes, each one competing for clicks online. The best agency marketers stay up to date with the latest industry changes and trends. We’ve got your back.

Category - Agency

Agencies come in all shapes and sizes, each one competing for clicks online. The best agency marketers stay up to date with the latest industry changes and trends. We’ve got your back.

Fisking A Yahoo Blog Post

The search engines have an inventory of ad space they want you to buy. They want you to pay the highest price possible, although they obviously have to work within market conditions and create (or even deliver) value. They operate highly complex...

Priceline Wants Your Password

I needed a room tonight near the Denver airport, so for the first time took a shot on Priceline’s ‘name your price’ service. The process worked well enough, and I probably saved $50. But one of the questions in the purchase process...

The Search Engines: Friend or Foe?

How do you think about the search engines? For most of us there is no easy answer, since we all have a number of different relationships with them. As internet users we’re all slighly in awe of their technology and thankful for the free...

The Missing Match-Type

While we already have Broad Match, Exact Match, Phrase Match, and unfortunately Automatic Matching, there is one unavailable Match Type we could really use: And Matching. I’d like to be able to specify two or more words, and match to any query...

The Match Type Keyword Trap

NOTE: This is part of a post series. It’s available as a single post for easier reading: The Match Type Series. =============================================== The previous post introduced the idea of building a Match Type Keyword Trap. This...

The Perfect Match Type

NOTE: This is part of a post series. It’s available as a single post for easier reading: The Match Type Series. =============================================== Match Type is the PPC option which has perhaps the highest impact, is the least...

Query Hunt

Readers of this blog know that we think queries are mondo-importanto. This week Commerce360’s own Alex Cohen guest-blogged over at WebAnalyticsWorld and talked about this very issue.