Agency

Agencies come in all shapes and sizes, each one competing for clicks online. The best agency marketers stay up to date with the latest industry changes and trends. We’ve got your back.

Category - Agency

Agencies come in all shapes and sizes, each one competing for clicks online. The best agency marketers stay up to date with the latest industry changes and trends. We’ve got your back.

Agency

The Match Type Separation Rap

If you’re going to buy the same keyword multiple times with different match types assigned, how should you organize them? Buying the same keyword more than once, with different match type settings, is an idea we like, as explained in our Match...

aroubtsov

Keywords, PPC Marketing

Agency

Predicting ROAS and Launching Better PPC Campaigns

Return on Ad-Spend, or ROAS, is a metric calculated by dividing the revenue generated from an ad campaign, by the cost of that campaign. It can be applied to any sales situation that has an advertising spend, even a bake sale: Lets say your mother...

Naoise Osborne

Optimization, PPC Marketing

Blog Newsletter

Agency

Video: Growth & Decline Report in ClickEquations Analyst

Months ago we were sharing our development progress with our advisor Avinash Kaushik and asking him for input in terms of the kinds of search analytics capabilities we should include in ClickEquations. Avinash, like another charismatic leader...

aroubtsov

PPC Marketing

Agency

Impression Share Deep Dive (Pt. III – Winning Back Lost Impressions)

Earlier we looked at the Google Adwords Impression Share metrics. These tell you if your ads are running when people type search queries that match the keywords you’re bidding on. Very rarely will you find that the ads in your campaign are...

aroubtsov

PPC Marketing

Agency

Video: Impression Share in ClickEquations Analyst

The post a few days ago about Impression Share included a few screen shots from one of the reports included with ClickEquations, which provides a graphic view of Impression Share. This new video from our ‘ClickEquations in 90-Seconds’...

aroubtsov

PPC Marketing

Agency

Does Impression Share Matter? (Part II in a series)

What do you do to fix low Impression Share? That’s the question we were left with at the end of the last Impression Share post. But before we get to that, there is something else about Impression Share that should be discussed. Does It Matter...

aroubtsov

PPC Marketing

Agency

Attribution Question For You

The issue of how to allocate credit across the different searches (or other visit types) that lead up to a conversion event is a deservedly hot topic. This is true largely because the broadly used ‘last click’ allocation model (where the...

aroubtsov

Optimization

Agency

Google Adwords Impression Share – Deep Dive Part I

What if your ads didn’t run? You picked the keywords, placed the bids, people searched, but your ads didn’t show up? It happens every day. In almost every one of your campaigns. It’s documented in a metric called Impression Share...

aroubtsov

AdWords, PPC Marketing

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Agency

Category - Agency

The Match Type Separation Rap

Predicting ROAS and Launching Better PPC Campaigns

Blog Newsletter

Video: Growth & Decline Report in ClickEquations Analyst

Impression Share Deep Dive (Pt. III – Winning Back Lost Impressions)

Video: Impression Share in ClickEquations Analyst

Does Impression Share Matter? (Part II in a series)

Attribution Question For You

Google Adwords Impression Share – Deep Dive Part I

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