Agencies come in all shapes and sizes, each one competing for clicks online. The best agency marketers stay up to date with the latest industry changes and trends. We’ve got your back.
Agencies come in all shapes and sizes, each one competing for clicks online. The best agency marketers stay up to date with the latest industry changes and trends. We’ve got your back.
I needed a room tonight near the Denver airport, so for the first time took a shot on Priceline’s ‘name your price’ service. The process worked well enough, and I probably saved $50. But one of the questions in the purchase process...
How do you think about the search engines? For most of us there is no easy answer, since we all have a number of different relationships with them. As internet users we’re all slighly in awe of their technology and thankful for the free...
NOTE: This is part of a post series. It’s available as a single post for easier reading: The Match Type Series. =============================================== In several earlier posts in this series I’ve discussed the how’s and...
While we already have Broad Match, Exact Match, Phrase Match, and unfortunately Automatic Matching, there is one unavailable Match Type we could really use: And Matching. I’d like to be able to specify two or more words, and match to any query...
How many keywords should you place in one ad-group? It’s an age-old question for paid search marketers.Traditionally ad-groups have been considered organizing baskets for keywords. All the variations on a particular keyword, and/or all the...
NOTE: This is part of a post series. It’s available as a single post for easier reading: The Match Type Series. =============================================== The first and second posts of this series introduced and expanded on the concept of...
NOTE: This is part of a post series. It’s available as a single post for easier reading: The Match Type Series. =============================================== The previous post introduced the idea of building a Match Type Keyword Trap. This...
NOTE: This is part of a post series. It’s available as a single post for easier reading: The Match Type Series. =============================================== Match Type is the PPC option which has perhaps the highest impact, is the least...
After first passively and then actively squandering a business and technical lead, running Yahoo into the ground over the past few years, destroying and rebuking billions in shareholder value, and sending his entire executive team heading for the...
Readers of this blog know that we think queries are mondo-importanto. This week Commerce360’s own Alex Cohen guest-blogged over at WebAnalyticsWorld and talked about this very issue.
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