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Google says they held a Quality Score webinar Tues and exposed new truths. Anyone have URL? # – Leaving Salt Lake & Search Media Summit # Omniture says they see only 1.2 visits per conv. Building clickequations analyst report showing % of...
After all the recent attention on Quality Score, I had planned to turn my attention to bidding, and write a series of posts on this important PPC topic. But I think Ad-Rank deserves a little attention first. Ad-Rank doesn’t get very much...
We’re pleased to announce that Google Adwords Quality Score and First Page Bid metrics are now available in ClickEquations. All clients and trial customers can see these metrics in the Keyword Report tab. They’re also available in Excel...
Only Adverts (the good non-banner kind) will thrive in this economy, says the Economist. They should know, right? # Oops. Meant ‘Online Adverts’ in that last tweet # MSoft to buy Yahoo Search – Take 14. I’d prefer it were...
Something other than a long holiday weekend took place at the end of last week, as ClickEquations (or Commerce360 Inc. as we’re still officially known) moved into great new offices. If you’re looking for us, you can now find us at: 555 N...
Over the past 7 days we’ve been drilling down on Google’s Adwords Quality Score. (See posts 1, 2, 3, 4, 5). For me this focus was eye opening. I’d never considered QS so fully, researched it so thoroughly, or thought about it so...
We have a few questions left from last week’s Quality Score webinar with Bryan Eisenberg. The first batch of 10 Quality Score Questions/Answers are here, and the second batch of 10 more Quality Score Questions/Answers are here. Any more...
Just had a breakthrough in my understanding of Quality Score – while prep’ing for the Tuesday Webinar . # There’s always a new way to game the Google. # My Quality Score Webinar with Bryan Eisenberg is Today at Noon EST. Still time...
In our Quality Score Webinar with Bryan Eisenberg there were way too many questions to answer during the event. This is the first of several posts in which these questions will be answered. We’ll split the answers between here and TheGrok.com...
A cornerstone of High Resolution PPC is the fact that there is a true but over-simplified view of just about every aspect of paid search marketing. With Quality Score, the popular notion is that there is one single specific metric calculated based...
Quality Score does three things for Google: It acts as a bozo filter to limit or prevent ‘undesirable’ ads and advertisers It acts as a ‘preferred customer program’ to reward top performing advertisers It provides a...
Google recommends more keywords with bids and volumes. Cool, where is the API? # New tools is based on search queries. 2009 will be the year of search queries. Advertisers will finally realize keywords are overrated. # Revenue allocation is one...
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