The Daily Campaigner

The Daily Campaigner

Consistent digital marketing advice for publishers and agencies. Cutting edge topics from thought leaders. Content you can count on.

Latest Articles

ClickEquations.com Website Live

We’re pleased to announce that the new www.clickequations.com website is now up and running. The site provides more information about our upcoming ClickEquations software release, an initial feature list (there may be some more details...

The Mantra of High Resolution PPC

Target, Value, Satisfy, Understand. That’s the mantra of High Resolution PPC. The idea is to stop thinking about mechanical components like keywords and bids, and instead focus on a logical marketing progression. We want the tools to support...

Rethinking Paid Search

Two years ago we took a deep soul-searching look at paid search management practices and technology and decided both were inadequate. Since then we’ve developed completely new management practices and technology, and it’s time to roll...

Google Suggests Chrome

The power Google has by virtue of their position is amazing. Consider two recent announcements from the ‘plex: Google Suggest is now a default feature of Google.com. The impact here could be that people stop typing long detailed search phrases...

ClickEquations and Quality

Quality is a common and perhaps overused word in our marketing language. But when not used as an instrument of hype, there is a world of quality as in improvement, control, and process. One of our Search Marketing Managers, Matt LeVeque, is a member...