The Daily Campaigner

The Daily Campaigner

Consistent digital marketing advice for publishers and agencies. Cutting edge topics from thought leaders. Content you can count on.

Latest Articles

Revenue Allocation Madness

Here’s a wild one to end the year: One of our clients bought a keyword, got a click, and made a sale. So far so good. Actually they made three sales, to the same person who clicked on that one keyword. One conversion was during the visit...

Super Santa Rider – A Flash Holiday Game

Acquisio brings Christmas Holiday Cheer to the masses once again this Season with Super Santa Rider, an addictive game of skill and chance where you guide Santa and his supersonic sled through endless jumps and power boosts in a game where you must...

Match-Type Analysis

After yesterday’s Quality Score analysis template and post, I got to thinking about match type. So in 15 minutes while sitting in a meeting I built this ClickEquations Analyst template which analyzes a full paid search campaign in terms of how...

Quality Score Analysis

I’m still rather obsessed with the new Quality Score metric available in the Adwords API and now inside of ClickEquations. I’ve been using it to analyze performance of keywords in our PPC accounts, and doing some analysis of client data...