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A lot of advertisers have keywords on which their desire and instinct is to ‘bid to position’ – meaning they want to rank in the top slot (or the top 3 slots) and are willing to pay almost anything to do so. This is generally...
Continuing the trend of pontificating about next year, playing with the new Google iPhone Search App, it occurs to me that this is IT for igniting local search. (NY Times Story Here) Whenever Google starts putting ads into those results that is...
Congratulations to our CEO Lucinda Holt, who is being honored tonight as the 2008 Iris Newman Award winner at the Women Inventing Next (WIN) Annual Celebration at Rittenhouse Hotel in Philadelphia. The award specifically recognizes Lucinda for her...
It’s a tad early for year-end predictions, but I’ll make one anyway. 2009 will be the year search queries overtake ‘keywords’ as the focal point of interest among PPC managers. Search queries, by way of definition, are the...
Taking ClickEquations to Dallas today. #
New report to bulid today in CQ Analyst – LoserCount – a simple dashboard shown # and % of money losing kw’s, Adgroups, Campaigns. #
Suppose you had to quickly reduce your PPC spend. Where would you cut? One very helpful analysis is rank your campaigns (or better yet AdGroups) by ROI. This tells you where you’re getting more return-per-dollar, and where you’re getting...
Following my post last week on Quality Score, I was invited by Bryan Eisenberg to participate with him as part of his Always Be Testing Seminar Series on Tuesday, November 25, 2008 @ 12:00pm EST. Bryan and I will present and discuss important...
Playing with news “delta” functions in clickequations Analyst. Now easy to see what’s different that before. # Pondering the impact of organic search data in a PPC keyword-focused application. # The Long Tail In Music is mostly...
How is ClickEquations different than other paid search / bid management tools? That’s a question we’ve been getting a lot since our recent introduction. Here’s a quick list of ten capabilities we think set us apart. 1) Search...
Google is again modifying both the calculation and impact of their ‘Quality Score’ metric. As with most Google changes, the stated goal is improving search quality and user experience. The coincidental result is that Google will make...
Join us for ClickEquations Webinar, demo, with Q&A Tuesday 1pm EST – # Just saw the tv-news crawl used for contextual advertising. Selling ‘commemorative’ bats during the Phillies Parade. Bet this use grows. # Imagine if Google...
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Naoise Osborne