The Daily Campaigner

The Daily Campaigner

Consistent digital marketing advice for publishers and agencies. Cutting edge topics from thought leaders. Content you can count on.

Latest Articles

Keyword Click-Through-Rates (CTR’s)

One thought I wasn’t able to put in the last post about missing and misleading click data, was about keyword click-through-rates. Do keywords really have click-through-rates? Objectively they do because the engines report them. But does that...

Clarity Pt.3 – Missing Clicks

Paid Search Managers spend a lot of time analyzing clicks. Which keywords got them? Did they convert? How much did they cost? But how much time is spent thinking about the clicks you didn’t get? How much information do you have about those clicks...

Google Agrees: Each Search is A Question

I’ve suggested before that you should think of each search as a question. Paid search ads are run in an attempt to raise your hand and deliver answers. Today Google noted that they are monitoring over 1 trillion URLs, for use in finding the...

Paid Search Clarity – Part I

Yesterday I noted that paid search managers face three challenges in trying to effectively manage paid search campaigns: A lack of clarity (reporting problems) Difficulty defining priorities (strategic and planning problems) Horrible inefficiencies...

Keyword Lawsuit Dropped

Another lawsuit aimed and preventing the use of trademarked keywords was dropped this week. This time it was American Airlines who had filed a lawsuit against Google for allowing other to use their name to trigger the display of competitive ads...

Fisking A Yahoo Blog Post

The search engines have an inventory of ad space they want you to buy. They want you to pay the highest price possible, although they obviously have to work within market conditions and create (or even deliver) value. They operate highly complex...

Priceline Wants Your Password

I needed a room tonight near the Denver airport, so for the first time took a shot on Priceline’s ‘name your price’ service. The process worked well enough, and I probably saved $50. But one of the questions in the purchase process...

The Search Engines: Friend or Foe?

How do you think about the search engines? For most of us there is no easy answer, since we all have a number of different relationships with them. As internet users we’re all slighly in awe of their technology and thankful for the free...