The Daily Campaigner

The Daily Campaigner

Consistent digital marketing advice for publishers and agencies. Cutting edge topics from thought leaders. Content you can count on.

Latest Articles

Keyword Lawsuit Dropped

Another lawsuit aimed and preventing the use of trademarked keywords was dropped this week. This time it was American Airlines who had filed a lawsuit against Google for allowing other to use their name to trigger the display of competitive ads...

Fisking A Yahoo Blog Post

The search engines have an inventory of ad space they want you to buy. They want you to pay the highest price possible, although they obviously have to work within market conditions and create (or even deliver) value. They operate highly complex...

Priceline Wants Your Password

I needed a room tonight near the Denver airport, so for the first time took a shot on Priceline’s ‘name your price’ service. The process worked well enough, and I probably saved $50. But one of the questions in the purchase process...

The Search Engines: Friend or Foe?

How do you think about the search engines? For most of us there is no easy answer, since we all have a number of different relationships with them. As internet users we’re all slighly in awe of their technology and thankful for the free...

The Missing Match-Type

While we already have Broad Match, Exact Match, Phrase Match, and unfortunately Automatic Matching, there is one unavailable Match Type we could really use: And Matching. I’d like to be able to specify two or more words, and match to any query...

The Match Type Keyword Trap

NOTE: This is part of a post series. It’s available as a single post for easier reading: The Match Type Series. =============================================== The previous post introduced the idea of building a Match Type Keyword Trap. This...

The Perfect Match Type

NOTE: This is part of a post series. It’s available as a single post for easier reading: The Match Type Series. =============================================== Match Type is the PPC option which has perhaps the highest impact, is the least...

RSS Feed Fixed – Welcome Feed Readers

The RSS problems here on the new ClickEquations blog have been cured (thanks Jason) and so existing Commerce360 blog RSS readers are now subscribed to our new blog. We’re using the same feedburner address so you don’t have to do anything...

About the RSS Feed

For some reason the RSS feeds aren’t being generated correctly at this new blog yet. So the subscription is still pointing to the old blog. I assume I’ll get this worked out in a day or so and then will transfer the source here.