The Daily Campaigner

The Daily Campaigner

Consistent digital marketing advice for publishers and agencies. Cutting edge topics from thought leaders. Content you can count on.

Latest Articles

Google Suggests Chrome

The power Google has by virtue of their position is amazing. Consider two recent announcements from the ‘plex: Google Suggest is now a default feature of Google.com. The impact here could be that people stop typing long detailed search phrases...

ClickEquations and Quality

Quality is a common and perhaps overused word in our marketing language. But when not used as an instrument of hype, there is a world of quality as in improvement, control, and process. One of our Search Marketing Managers, Matt LeVeque, is a member...

Quality Score Update Update

Most of the comments and analysis on the Google Quality Score updates, including my own, had mentioned the fact that the changes as described seemed to deal a death-blow to the old ‘good-ok-great’ Quality Score ranking system, but...