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The power Google has by virtue of their position is amazing. Consider two recent announcements from the ‘plex: Google Suggest is now a default feature of Google.com. The impact here could be that people stop typing long detailed search phrases...
Quality is a common and perhaps overused word in our marketing language. But when not used as an instrument of hype, there is a world of quality as in improvement, control, and process. One of our Search Marketing Managers, Matt LeVeque, is a member...
Last week I taped an interview with WebMaster Radio, in which we discuss my SES presentation on SEM Analytics, and talk about Acquisioand how it can help paid search managers. If you’ve got a few minutes, check it out! Click the image below to...
Andrew Goodman is clearly one of the most informed and deepest thinkers on the insides of Adwords. His comments on the recent changes are worth reading and thinking about. I particularly like the way he defines assumptions as to why they’re...
Testing ‘Bid Cap’ algorithm. Nice to get warned when you’re paying too much. # Forgot to Tweet on Tuesday, but ClickEquations Free Trial Invitation can now be requested at . Give it a try! # Finally – Simple and Informative...
What one piece of advice would I give to help improve a paid search campaign? That was a question asked of our panel as SES in San Jose last week. My answer: Make sure your brand keywords are fully segregated from all others. Brand keywords...
Just to prove that I really do know the great Avinash. And that we’re wild and crazy guys. Evidence from Google Dance 2008.
Most of the comments and analysis on the Google Quality Score updates, including my own, had mentioned the fact that the changes as described seemed to deal a death-blow to the old ‘good-ok-great’ Quality Score ranking system, but...
One morning in San Francisco last week, the happy-time morning folks on one of the TV networks interviewed the whole original cast of Happy Days. Howard Cunningham, Ralph Malph, Fonzie – all of them who aren’t now as rich as Ron Howard...
I always wonder if Frank Luntz invented the name Quality Score for Google. It just sounds like the man behind ‘climate change’ (which was otherwise known as ‘global warming’) would call something a ‘quality score’...
At the Search Engine Strategies Conference in San Jose this week I participated on a panel entitled “Identify, Analyze, Act: SEM by the Numbers”. Below are my presentation slides, and some accompanying thoughts and comments. Analyzing...
The session I participated in at SES on Tuesday got a write-up by Avi Wilensky (who clearly takes notes very quickly). It’s a good summary of my presentation and those of the other panelists. I’ll add some more thoughts and a copy of my...
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