Quality Score Update Update

Most of the comments and analysis on the Google Quality Score updates, including my own, had mentioned the fact that the changes as described seemed to deal a death-blow to the old ‘good-ok-great’ Quality Score ranking system, but didn’t mention any replacement. Brad Geddes apparently has the scoop that there will be ‘more transparency’ in the new system:

More visibility coming to Quality Score. The ‘OK, Great, and Poor’ will be replaced with a much more transparent system. At present, the easiest way to see many changes is to run a keyword report and sort by minimum bid high to low. With the new system, you will eventually be able to run a report and sort by Quality Score so that you can get a much better view of your keywords quality score.

Excellent. Hope they’re available in the API!



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