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There are many amazing things about Google. The one I’ve always been the most intrigued by is their ability to manage so many projects so well at such a large scale. We can hardly imagine the number of things going on there – big diverse...
Thus far in this series we’ve talked about the difficulty of getting a clear view of paid search performance, of deciding the most urgent risks and opportunities amidst the volumes of data that you do have. Now we come to the third issue: the...
Amazingly, I just finished the slide deck for my presentation a SES in San Jose next week. I’m not sure I’ve ever done a deck a full week in advance before! The session topic is terrific: “Identify, Analyze, Act: SEM by the...
In just one week we’ll begin publicly previewing our new paid search analytics and management platform – ClickEquations™. The initial ‘invitation only’ events are happening in San Francisco while we’re attending the...
It’s Monday morning. You manage a large paid search account. What should you do today? The answer depends, of course, on the status and situation of your account. But let’s think and talk generically. And let’s assume, for this one brief moment...
Not long ago I stood in the once spacious center of the Denver airport (which now filled with endless rope lines and the pointless gov’t employees who sniff everybody’s shoes for some weird reason) getting my retina’s scanned and...
In my ‘Three Challenges’ Post I wrote the following to describe one of the fundamental reasons why I think the process of managing paid search needs to be improved: There is a lack of clarity. It is amazingly difficult to get accurate...
The Philadelphia Interactive Marketing Association (PhIMA) has put together an impressive panel for a discussion of web analytics on 8/14 in Philadelphia. Is web analytics broken? I sure think it is in many ways. The gap between data and information...
If you’d like a more ‘micro-granular’ view of paid search and tiny insights into our upcoming ClickEquations paid search platform, follow us on Twitter @ ClickEquations.
One thought I wasn’t able to put in the last post about missing and misleading click data, was about keyword click-through-rates. Do keywords really have click-through-rates? Objectively they do because the engines report them. But does that...
Paid Search Managers spend a lot of time analyzing clicks. Which keywords got them? Did they convert? How much did they cost? But how much time is spent thinking about the clicks you didn’t get? How much information do you have about those clicks...
I’ve suggested before that you should think of each search as a question. Paid search ads are run in an attempt to raise your hand and deliver answers. Today Google noted that they are monitoring over 1 trillion URLs, for use in finding the...
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