When you’re an online business owner there are so many marketing channels to juggle in order to ensure that your online presence is as good as it can be. After all, more than 93% of online experiences begin with a search, and 75% of users...
Author - Jillian Zacchia
How to Get Mobile Conversions to Match Desktop
If you’re having trouble ramping up mobile conversions, there may be a few steps you’ve missed when setting up your mobile landing pages. You likely know the basics – either make your webpage responsive or make a unique mobile site – and it’s just...
Reflections of a PPC Newbie, Part 3
I’m coming up on the 1 year mark at Acquisio and I’m starting to realize that I’ve learned an awful lot about paid search and the PPC world. Here’s a quick look back at what I learned in my first few months on the job: Right away I was convinced...
Google Algorithm Change Will Prioritize Mobile-Friendly Webpages
We’ve been saying it for years, mobile, mobile, mobile, and in about 5 consecutive years declared “the year of mobile.” It’s taken Google’s announcement that search engine results pages will prioritize mobile-friendly...
Blog Newsletter
Understanding Your Digital Marketing Data
Originally published on Converge Consulting. At a time when Big Data can be a digital marketer’s dream or nightmare, it’s important to know how to handle and process the waves of information crashing down on your business with each monthly report...
Acquisio is Nominated for Best PPC Blog and Best PPC Software!
I started running Acquisio’s blog about 10 months ago, and one of my primary goals since I took on the role was to the build the blog up until I could proudly describe it as an award-winner. This week’s nomination as Best PPC Blog in PPC...
6 Strategies to Improve Display CTR Without Changing Ads
My click-through rate is 0.05%, what can I do to improve it? Underperforming display ads are a common issue, but with the right strategies, it’s easy to improve CTR, even without changing ads or ad copy! If you’re running display campaigns and...
Acquisio Cares: Interview with Marc Poirier
We recently announced that Acquisio was starting a new volunteer program to help non-profits access free PPC advertising – called Acquisio Cares. We spoke to President, Marc Poirier, responsible for the program, about why “Acquisio Cares” and what...
Pay vs. Bid: Optimizing for Mobile and Non-Mobile
Every PPC marketer claims to be optimizing accounts and campaigns, but as Bryan Minor pointed out in the last Pay vs. Bid post, A Case for Automated Optimization, without bid history, which unfortunately is hidden in AdWords and other PPC...
Acquisio’s New Categorizer Pivot Table
Having lots of data in one place is great, and aggregated data is one of the major benefits of the Acquisio platform, but it’s equally important to be able to organize that data in a meaningful way, to better understand its significance. To expand...
7 Reasons the LogMyCalls/Acquisio Integration Matters
This is a partner post by McKay Allen from LogMyCalls, call tracking vendor. Earlier this week Acquisio and LogMyCalls announced an integration which now enables in-depth call data from LogMyCalls to be pushed to the Acquisio dashboard...
Acquisio Cares: Helping Non-Profits Grow
One of the first initiatives put in place by the new Acquisio President, Marc Poirier, was the implementation of Acquisio Cares – a unique volunteer program run throughout the software company to help charities and non-profits reach their full...