If you’re having trouble ramping up mobile conversions, there may be a few steps you’ve missed when setting up your mobile landing pages.
You likely know the basics – either make your webpage responsive or make a unique mobile site – and it’s just logical to keep your mobile webpage simple (K.I.S.S.) so the viewer can easily understand the intent of the page in fewer than 10 seconds.
But there are other helpful techniques to help increase customer conversions on mobile. Here are three simple steps to consider for your next mobile landing page, inspired by Industry Dive’s Mobile Cheat Sheet:
People need to be convinced that what you’re offering is authentic, especially if they are going to share their credit card information with you. Testimonials help build trust with potential clients, similar to the way comments build trust on a blog post when a person is searching for content online.
If other people have tried your product or service and been satisfied, that is one of the best ways you can convince a new customer to try it for themselves.
Some of the best ways to include testimonials include featuring an image of the person who said the quote or recommendation, to give it more credibility, or to include real tweets from users (maybe even a live feed if your company is big enough).
Because you don’t have much space on mobile, make sure that these testimonials are big enough to read but small enough to not dominate the mobile experience. After all, these reviews should only serve as support, not the focus of the page.
Use multiple steps rather than just one
Common practice is to have one page where the user gives their information and converts. Once you start sending the user to multiple pages, the likelihood of them following through to conversion diminishes.
However, if your product or service requires a lot of input, you can’t expect users to fill out a 20 question form then input their credit card information and address all in one place.
It’s better to separate steps. The first page can collect user information and store it so repeat customers won’t have to input this multiple times, and the second page should be the cart and credit card information. It’s normal to have people drop off between page one and two, but at least this way you are able to collect the user’s information and retarget them in the hopes that they return to complete the transaction. If all information is asked on one page, that user will likely close the link to your page before submitting anything.
Add an “Email me Later” Button
Another great way to capitalize on users who would otherwise drop off is to implement an “email me later” button, where the user can send themselves the link to your webpage as a reminder to continue researching or to complete the transaction either at a later time or on a different device.
For companies with complicated offerings, desktop conversions will naturally be much higher, and if your company falls into this category, an email me later button can be really useful in securing more sales.
While these strategies exist to help mobile conversions match desktop conversion rates, if these ideas don’t increase mobile conversions, they will definitely help to boost conversions in general, which really is just as beneficial.