Today, consumers are increasingly turning to mobile search for answers throughout the purchase process, and local searchers are no exception. This audience is a highly valuable target for marketers because of their strong purchase intent ─ 78% of...
Author - Jillian Zacchia
Jillian Zacchia
Important Announcements from the Acquisio Summit!
At the keynote welcome of the Acquisio Summit, which just wrapped up, Acquisio’s CEO, Marc Poirier, made several important announcements regarding new releases and additions to Acquisio’s offering. The announcements included the launch of a new Bing...
See the Acquisio Summit Speakers
Come Learn From The Industry’s Best At this year’s premier digital marketing event, the Acquisio Summit, being held in Montreal on July 29-30, 2015, industry leaders from across the globe will come together and share their experience and...
Automating Ad Creative: Preview of Automation Guide eBook
Digital Marketing leaders from across the world will join together in Montreal at the Acquisio Summit to discuss innovative campaign management strategies and tools. Behind the scenes, some of the big players in the industry, including Lee Goldberg...
Blog Newsletter
Energize AdWords Campaigns With Call Analytics
If you’re running campaigns for SMBs or local businesses, but you’ve left out call tracking and call analytics within AdWords, this webinar hosted by Digital Marketing Depot and sponsored by call tracking vendor, Convirza, will show you...
How Acquisio Does Predictive Automation Best
We keep saying our Bid & Budget Management solution is one of the best automated PPC solutions available, but it’s about time we explain why. It’s simple: we surpass our competitors because we use predictive optimization more effectively, with...
The Importance of Cross-Device Customer Journey Mapping
Your customers don’t simply buy your product in-store anymore. In fact, the path your customers take to purchasing your product is more twisted than ever. Maybe they see a TV ad and look up your website on their smartphone, only to end up purchasing...
Where We Are With Upgraded URLs
It seems the industry has gone quiet around Upgraded URLs. After the July 1st cut-off date to upgrade destination URLs to the new Final URL format, there were a few hiccups along the way. Luckily, for anyone who has not already upgraded, there is...
Mobile vs Desktop: The Smartphone Movement
It’s easy to see that we’re in the midst of a mobile movement (I will refrain from calling it the year of mobile). We have known for a while that mobile ad spend and mobile ad performance will begin to surpass desktop. Thanks to the...
Meet the Gold Sponsors: Yahoo! and YP
The Acquisio Summit is exactly 1 month away, it’s about time we formally introduced our Gold Sponsors: Yahoo! and YP. The Summit is primarily sponsored by Bing, our Platinum Sponsor, but you will be seeing a lot from the teams at Yahoo! and YP...
Flash Sale! Save 50% on the Acquisio Summit
This July 29-30, 2015 in Montreal, Quebec, Acquisio is hosting a Summit which promises two days of big reveals, learning and presentations from new CEO, Marc Poirier, and other industry leaders including John Lee, Jeff Allen, Lee Goldberg...
Visit Montreal this Summer
This July Acquisio is hosting a Summit in the beautiful city of Montreal. If you’re hesitant to venture over to Canada, especially if you’ve never been, here’s what you’ll be missing. Sin City or The City of Saints –...