For the past month, longtime Acquisio employee, Gerald Routledge, has been helping Montreal charity “Share the Warmth,” a bilingual organization that works to fight hunger and poverty in the community by fostering an environment of education for...
Author - Jillian Zacchia
Jillian Zacchia
Introducing AdAlysis for Ad Testing
Ad testing can be a hassle. You set up your test, run your campaigns and hope to see a clear winner. Now multiply that by dozens, hundreds or thousands of ads and you’ll see why an automated ad testing solution would come in handy. We all know the...
5 Practical Ways to Optimize Your Mobile PPC Spend
So you want to learn 5 practical ways to optimize your PPC spend? You’re in luck! In just a few days experts from Acquisio and call tracking specialist Convirza (formerly LogMyCalls) will share how to precisely optimize your PPC spend and will...
Bing to Sponsor the Acquisio Summit!
We are excited to announce this year’s Platinum Sponsor for the Acquisio Summit You’ll be seeing quite a bit from the team at Bing around the Summit, July 29-30th, 2015, and you can look forward to a keynote speech by one of the representatives...
Blog Newsletter
5 Reasons to Come to the Acquisio Summit
The Acquisio Summit is around the corner and while everyone in the office is buzzing about it, we wanted to share the top 5 reasons why you should get excited too. Whether you’ve already bought your ticket or if you’re still trying to fit the Summit...
Supercharge eCommerce Campaigns: Conversion Optimization Infographic
What if we told you that for every $100 businesses spent on traffic generation, only one measly dollar of that was spent on optimizing conversions. This seems ridiculous when coupled with the fact that only 22% of businesses say they are satisfied...
AdWords Call-Only Ads Come to Acquisio!
Does your business value phone calls more than website clicks? Wouldn’t it be great to help encourage those searching for local businesses like yours to call you, rather than click to a website you may be less than proud of. In that case, call...
The Difference Between CPA Targets and Constraints
Constraint has never been a sexy word in the PPC industry. People likely find it a bit limiting. Target, on the other hand, is one of the sexiest words you can associate with pay-per-click because it seems to infer success and accomplishment...
Quality Score Secrets to Ad Rank Success
Quality Score is one of Google AdWords’ greatest mysteries. Apparently, there are more than 100 factors that can affect quality score but not all factors are triggered in every instance. It’s not an easy puzzle to solve, and while it might seem...
Guide to PPC Management: Intro Infographic
Despite the phenomenal growth of content marketing and other organic techniques, it’s widely accepted that pay per click is an unmissable part of your website’s marketing strategy. The numbers speak for themselves: PPC, when done right...
Acquisio Summit 2015 is Happening!
Acquisio is Hosting a Summit! What’s more fun than eating good food, having a few drinks and networking with bright, passionate people? Doing it with the folks at Acquisio, of course! This summer we are hosting an exciting Acquisio Summit. Why is it...
8 PPC Bidding Hacks: Webinar
A major factor that determines the success or failure of your paid search campaigns is your bidding strategy. Speakers from Acquisio and Hanapin Marketing will help you learn 8 PPC Bidding Hacks to help you reach the right customers and maximize...