“Optimize” is one of the most overused words in the PPC world. We all know that if you’re not optimizing your search and display campaigns, you aren’t managing PPC correctly. But for many search marketers, there is no way to optimize accounts...
Author - Jillian Zacchia
Key Takeaways from 5 PPC and SEO Trends
Last week gShift and Acquisio joined forces to present the 5 PPC and SEO Trends webinar, attended by more than 700 marketers. The aim of the presentation was to help both SEO and PPC professionals get a better understanding of current trends and...
The Next Chapter of Display
Display marketing in an integral part of any digital marketer’s roster. With programmatic ads gaining popularity, display marketing is getting more precise and turning around a higher return on ad spend for advertisers. To highlight Acquisio’s...
Super Bowl Ads: Experts, Newcomers & Cute Puppies
For anyone working in marketing or anyone just pretending to like football, the Super Bowl is all about the commercials. This year Acquisio discovered just how valuable video ads can be for a company or a growing agency, and with more of our focus...
Blog Newsletter
Unlocking The Synergies Between PPC and SEO
Too many marketers imagine SEO and PPC on opposite sides of the playing field, battling it out to generate more traffic and conversions than their opposition, but as outlined in “How PPC Data Can Align Your SEO Strategy” SEO and PPC are truly best...
AdWords Location Extension Infographic
Google AdWords Location Extensions are nothing new – they’ve been around for years helping brands accurately share their location with people searching for their company, or their type of business, online. In 2014 Google updated location extensions...
Google Wallet to Buy Softcard: A Fighting Chance Against Apple?
A few months back we praised Apple Pay, calling it the potential solution to in store attribution, and several readers wondered where Google Wallet – which has been around longer – fit into the picture. Now, Google Wallet is carving its...
Click Fraud: The Problem and Potential Protection
All digital advertisers have likely faced the problem of click fraud. If you, like so many other advertisers, are not addressing click fraud, you have some work to do. Here we look at how click fraud works and what you can do to protect against it...
Where are SEM Agencies Spending their PPC Budgets?
To help your agency decide how to divvy up the budget, Acquisio asked agency executives from around the world where they were spending their budgets and what was holding them back from advertising more with certain ad publishers. While there are no...
The Search Marketing Agency Today and Tomorrow
Looking at the State of the Agency in 2014, Acquisio surveyed a select group of SEM agency executives to get their take on their company’s direction and to see how the industry, we all work in, is progressing. We wanted to know where search...
Marc Poirier Named Acquisio’s New President
This year saw many changes for Acquisio, one of which was the departure of President Martin Le Sauteur, who did a fantastic job of growing the company and establishing it as one of the leader’s in the industry. As Martin moves on to focus on his...
Acquisio’s New Year’s Resolutions for 2015
There have been some big changes at Acquisio, both recently and over the past year, and with the start of 2015 we are committed to improving and delivering a better than ever offering to all our current and future clients. To ensure we stay true to...