First place. It’s the best place to be, right? It’s the blue ribbon prize, the top of the heap. All those perceptions about first place might be fine if you’re competing in a race or a bake off, but pay per click advertising is not that type of...
2018 was a big year for Google Ads (formerly AdWords). To start, they dropped a bombshell and removed “AdWords” and simplified their name to just “Ads.” The move made sense. There is more to advertising on Google than just bidding on keywords. There...
Google dropped news in June about rebranding and mergers that didn’t quite have the impact that some M&A rumors might. Its big news — DoubleClick is dead, AdWords has a new face, and multiple businesses owned by Google related to digital...
Google Ads are one of the fastest ways to generate new customers with a positive ROI. The question is, what makes for a good PPC management strategy? In this beginner’s guide, you’ll learn exactly how to plan, execute and optimize your PPC strategy...
DoubleClick has been undergoing a lot of changes lately in the face of privacy concerns. In April, Google announced sweeping changes to DoubleClick that was bad news for marketers. Just this week, Google announced they are completely rebranding both...
There’s a new ad format in town. Responsive Ads are a new beta ad format for search and display. Why is this the biggest change ever to ad formats? These ad formats mark a huge transformation in ad creation philosophy. Rather than the campaign...
If you are knowledgeable on PPC, you are familiar with the Google AdWords Search Terms Report. If you are new to Adwords or have someone else managing your SEM, you need to become familiar with this report that reveals crucial keyword data. This...
On average 1300 people worldwide ask Google “What is a good CTR?” every month. Google AdWords industry benchmarks aren’t regularly released by Google, so other thought leaders and platforms have aggregated their data to bring PPC benchmarks to...
Google recently updated the entire AdWords experience. They revamped the boring, classic look that we’ve been sick and tired of for years. But beyond a facelift, that update unveiled a slew of new retargeting features in an effort to keep pace with...
Keith Meagher, Acquisio’s SaaS Solutions Architect, shared his insights in a post about Google Shopping campaigns recently, so we asked him to be part of our webinar on the topic with experts, Seer Interactive. An agency with offices in Philadelphia...
The following post comes from our friend Brad Smith at Codeless. Brad is a frequent contributor on Kissmetrics, Hubspot, Unbounce, Moz and more! PPC platforms like Facebook and Google AdWords can be a nightmare for some marketers. There are...
The following contribution comes from Phil Frost, founder and COO of Main Street ROI. Acquisio will be taking part in the Master Your Marketing webinar series, hosted by Main Street ROI, at the end of November. Google AdWords is not always the most...