Location Based Advertising (also know as hyper-local advertising) is a type of advertising which takes advantage of a consumer’s real world position. Using this real world position, Location Based Advertising is able to deliver relevant ads for products and services that are in close proximity to that consumers’ current location.

Location is everything...
Wait, what does this mean?
Well, let’s say that someone is on their smartphone and standing in front of a coffee shop. If this person is using a mobile app that incorporates Location Based Advertising, it becomes possible for an advertiser to know that this person is actually standing in front of a coffee shop, and send them an relevant ad (or coupon, or whatever) instantly. This ad can be from the coffee shop they are standing in front of, or it can even be for the competition down the street and around the corner. Perhaps this ad from the competition is so compelling it entices the consumer to travel a bit farther up the street, and reap the discount from the ad they just got….








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