Reasons Behind SMB Churn with Local Advertisers

2 days ago Chandal Nolasco Da Silva Local No Comments

Small businesses have a lot to gain from local advertising online, yet routinely reject PPC as a marketing channel. How do we know? Partnering with the Local Search Association, Acquisio helped to create the LSA report, a detailed analysis into local search marketing authored by Greg Sterling. Officially titled “SEM: From...

5 Ways Search and Social Work Together

March 15, 2017 Chandal Nolasco Da Silva PPC Marketing No Comments

One year ago Facebook reported that it had over 3 million advertisers on their platform. It may not be a search engine, but paid search marketers have certainly found value and ROI from advertising on Facebook. Similarly social media marketers have also expanded the reach of their campaigns, by applying their Facebook...

75% of Local Searches Become In-Store Visits!

March 9, 2017 Chandal Nolasco Da Silva Local 1 Comment

The Local Search Association’s annual conference just wrapped up, and as both a sponsoring partner and attendee, Acquisio had a blast! Local is so important to us and we learned so much on the ever-growing influence of local marketing. Including some rather shocking statistics. Partnering with the LSA, Acquisio also...

Your 21 Facebook Advertising Questions Answered!

March 9, 2017 Ahmed El Wassimy Social 2 Comments

We recently hosted a webinar titled 5 Proven Strategies for Facebook Advertising Success in partnership with Lee Goldberg of Vector Media Group. Whenever we host a webinar our audience tends to ask some really great questions, but we felt that the topic of Facebook advertising brought with it some exceptional...

Acquisio Goes Loco for Local at LSA17

February 23, 2017 Chandal Nolasco Da Silva Local No Comments

Reaching nearby customers has never been easier for small businesses. Whether it be on Google, Facebook, or another digital platform, SMBs now have an advertising superpower. But getting a handle on a brand new marketing strategy can be a bit tough for some smaller, local businesses. Without a dedicated marketing team,...

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