In early December, Google announced that they would roll-out the new AdWords IF function in the coming months. The logic is what you’d expect. The result is dynamic ad copy that will read one way if a condition is met and another way if it is...
Tag - AdWords
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BBM vs AdWords Conversion Optimizer
There are a few optimization solutions on the market that can help you generate more clicks and conversions for your PPC campaigns, but at what cost? We’ve compared Google AdWords Conversion Optimizer with Acquisio’s machine learning Bid and Budget...