With rain on the forecast back home in Montreal, and rain always on the forecast in Seattle, our team is prepared for anything that comes our way at SMX Advanced 2017! Plus we’ll be giving away umbrellas so you can be too. SMX is the world’s...
If two decades in the industry have taught us anything, it’s that every type of campaign, and every type of campaign manager, is completely different. Luckily for us, we’ve had the opportunity to work with some of the best and brightest CMs in the...
Earlier this year Acquisio uncovered new information about how marketers can make use of #voicesearch in our Digital Predictions Webinar and follow up eBook…we even discussed it briefly in a blog post. The voice search predictions and followup...
In 2016 Bing Ads followed AdWords and introduced a new ad type to replace the standard text ad we’ve known for so long. The expanded text ad has since become the text ad to use and it’s time to say good-bye to the standard text ad...
Ad blockers. That inconspicuous little icon in the corner of well over 615 million browsers that sends shivers down the spine of every PPC specialist. The ad blocking phenomenon began making waves in the digital advertising community in early 2014...
Tis the season to celebrate that special lady in your life – your mom! Mother’s Day will be here before you know it on May 14th. My hope is that you’ve been making plans around your PPC campaigns for this holiday for several weeks. After all, 87% of...
It is the journey, not the destination that matters. This familiar adage can be applied to any aspect of life, but it rings especially true for marketers and businesses. When it comes to customer satisfaction, the customer journey is most important...
In early December, Google announced that they would roll-out the new AdWords IF function in the coming months. The logic is what you’d expect. The result is dynamic ad copy that will read one way if a condition is met and another way if it is...
It was a typical rainy day in Seattle when the world’s largest search conference, SMX, opened it’s doors for the first time ten years ago. As SMX West kicks off next week, marketers everywhere are packing and prepping for the...
One year ago Facebook reported that it had over 3 million advertisers on their platform. It may not be a search engine, but paid search marketers have certainly found value and ROI from advertising on Facebook. Similarly social media marketers have...
The Local Search Association’s annual conference just wrapped up, and as both a sponsoring partner and attendee, Acquisio had a blast! Local is so important to us and we learned so much on the ever-growing influence of local marketing. Including...
Our latest webinar discussing the do’s and don’ts when it comes to SEO and PPC, brings together some of the best in the business, with Krista LaRiviere from gShift and our very own Marc Poirier. Founded in 2009, gShift is a digital...