Acquisio at SMX: Ten Years of Love Later…

It was a typical rainy day in Seattle when the world’s largest search conference, SMX, opened it’s doors for the first time ten years ago.

As SMX West kicks off next week, marketers everywhere are packing and prepping for the world’s largest search marketing conference and we wouldn’t miss it for the world! Alongside the decennial anniversary of the Search Marketing Expo (SMX), we are celebrating a ten year relationship with them – yes, that’s right Acquisio has been proudly supporting SMX since day 1! In celebration of our mutual love for each other over the last 10 years, we wanted to talk about our long time relationship with SMX and some of our favorite memories looking back.

Screenshot of 10 yrs SMX West banner

You Never Forget Your First

According to the legend Acquisio was the very first sponsor ever and first exhibitor of SMX Advanced back in 2007. Our founder and CEO, Marc Poirier, saw the value open-discussion amongst search professionals would have and didn’t hesitate to lend a hand, even in the early days.

SMX original website 2007He says “Acquisio has been an SMX supporter since the beginning and it’s great to go back every year to make new memories. We meet so many talented people, share insights with the industry and always have a good time. […] The event has evolved dramatically in terms of attendance and exclusivity, but the high-quality conference content remained consistent all this time.” Indeed the presentations at SMX have always been the main draw of the event, but other than that a lot has changed, from the management to the domain!

To the right is an image of the very first rendition of the website with our logo on it. That page and the website is now rebranded under Marketing Land, but the SMX name has stood the test of time.

When SMX began in 2007 we collaborated with Sean Moriarty, who was then the Vice President of Sales for the event. He became good friends with our CEO Marc over the years and eventually they struck a deal making Acquisio the premiere sponsor at SMX for three consecutive years.

Acquisio Became Premiere Sponsor of SMX

After the early days of SMX we definitely realized the potential value that this conference could provide. We decided to go big or go home and seal the deal as the lead sponsor. We weren’t shy about it either, so we took out a press release to tell everyone!

In the release featured below, we announced that we were the lead sponsor of SMX East in 2011, SMX West in 2012 and SMX Advanced in 2012. We also went on to sponsor for a third year in the exclusive agreement we had with Third Door Media.

Chris Elwell, then President of Third Door Media, said “We’re delighted that Acquisio has chosen Third Door Media marketing solutions to help continue its rapid growth in the marketplace, and are excited to connect SMX conference attendees with a leading provider of performance media services to agencies. We look forward to continuing our work with the Acquisio team to acquire customers and build the company’s brand domestically and abroad through advertising, events and demand generation services.”

Press release of Acquisio as premiere sponsor at SMX

Sponsoring the event over the years was amazing for our brand and we’re thrilled to have had that opportunity thanks to Third Door Media.

10 Years of Memories at SMX

It goes without saying that after ten years of attending SMX conferences, that we’d have some epic memories to share. Never a dull moment and always in good company, here are some of our favorite memories from the last 10 years!

Google commissions an ice statue of their logo for the very first SMX ever!

Google ice sculpture at SMX Seattle 2007


That time when we took out a bus ad to tell people what booth we would be exhibiting at:

Acquisio at SMX Bus Ad


We still have people asking us about the “I Hate Doing This Shit” T-Shirts…

Acquisio at SMX with I Hate Doing This Shit T-Shirts


…so we got a little crazy with our swag after that:

Acquisio swag at SMX


Despite being known for our T-Shirts at SMX, we’re still bugging our senior sales team for covering them up!

Acquisio sales team at SMX


We owe many of our best SMX memories to the one and only Bob (we see him working the crowd from the back in the middle photo). He is a legend at Acquisio:

Acquisio Bob at SMX Acquisio Bob at SMX Exhibit Booth Acquisio Bob at SMX Exhibit Booth 2


That time we took out the biggest booth we could find for an SMX takeover in the exhibitor hall:

Acquisio Mega Booth at SMX    Acquisio Mega Booth at SMX 2

And who could forget that time our former data scientist got to dress up as a mad scientist?!

Acquisio Mad Scientists at SMX

We Can’t Wait for SMX West 2017!

From March 21-23, 2017 Acquisio will once again be attending, sponsoring and exhibiting at the Search Marketing Expo and we couldn’t be happier to be continuing our legacy together. Come and see us at booth #221 and say hi, get some swag or even share your favorite past SMX story with us – we get it, we were there!

Acquisio SMX conference badges over the years

On behalf of our entire team for the last ten years, we would like to thank Search Marketing Expo, Third Door Media and all of the other SMX conference stakeholders for all you do every year for the industry. We look forward to another ten years by your side!


Image Credits

A special thank you to Marketing Land for providing some of the visual material in this post!

Feature Image: Unsplash/Nitish Meena

All screenshots by Chandal Nolasco da Silva. Taken March 2017.

Image 1: Screenshot of banner image from Marketing Land

Image 2: Screenshot of the website from The Wayback Machine

Image 3: Screenshot of press release from Third Door Media

Image 4: Google Ice Sculpture Photo from Flickr

Image 5: Bus ad from Marc Poirier personal photo collection

Image 6: Acquisio Facebook

Image 7: Acquisio Facebook

Image 8: Acquisio Facebook

Image 9-14: Search Marketing Expo Facebook (various albums)

Image 15: Mihnea Crasnic personal photo collection

Chandal Nolasco Da Silva

Chandal Nolasco Da Silva

With nearly a decade of digital marketing experience, Chandal has created content strategies for both the biggest and sometimes the most unexpected markets, while developing strategic relationships with editors and publishers. Chandal contributes to some of the highest authority industry publications, has been featured in industry events and is thrilled to be Acquisio’s Content Director.

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