If you haven’t already heard, display has officially surpassed search in terms of ad spending. US advertisers are spending more on display than search, according to emarketer, and the reasons are not surprising. Social, video, programmatic...
Tag - SEM
Jillian Zacchia
YP and Acquisio Integration: Tap into the Local Search Audience
Today, consumers are increasingly turning to mobile search for answers throughout the purchase process, and local searchers are no exception. This audience is a highly valuable target for marketers because of their strong purchase intent ─ 78% of...
Introducing AdAlysis for Ad Testing
Ad testing can be a hassle. You set up your test, run your campaigns and hope to see a clear winner. Now multiply that by dozens, hundreds or thousands of ads and you’ll see why an automated ad testing solution would come in handy. We all know the...
Key Takeaways from 5 PPC and SEO Trends
Last week gShift and Acquisio joined forces to present the 5 PPC and SEO Trends webinar, attended by more than 700 marketers. The aim of the presentation was to help both SEO and PPC professionals get a better understanding of current trends and...
Blog Newsletter
Unlocking The Synergies Between PPC and SEO
Too many marketers imagine SEO and PPC on opposite sides of the playing field, battling it out to generate more traffic and conversions than their opposition, but as outlined in “How PPC Data Can Align Your SEO Strategy” SEO and PPC are truly best...
Shocking Results From Ad Customizers
Annoying clickbait or effective advertising? See what I did there? The fact of the matter is, love ‘em or hate ‘em, intriguing and surprising copy generates results. My friends, parents and not-so-friends all share things titled similarly because...
alevyWhere are SEM Agencies Spending their PPC Budgets?
To help your agency decide how to divvy up the budget, Acquisio asked agency executives from around the world where they were spending their budgets and what was holding them back from advertising more with certain ad publishers. While there are no...
The Search Marketing Agency Today and Tomorrow
Looking at the State of the Agency in 2014, Acquisio surveyed a select group of SEM agency executives to get their take on their company’s direction and to see how the industry, we all work in, is progressing. We wanted to know where search...
2014 Predictions Revisited
2014 is wrapping up and it’s time to take a look at last year’s predictions ebook and see which of the predictions came true and which ones fell flat. With digital marketing trends changing faster than agencies can keep up with, there is a lot to...
mramsay2015 Search Marketing Predictions from Matt Van Wagner
It’s getting dangerously close to 2015, and that means if you haven’t formulated your strategy for next year you’re pretty far behind. No fear – Matt Van Wagner, President of Find Me Faster, has some insightful predictions to...
Tips For Reactivating A Dormant SEM Account
The Q4 holiday shopping season is upon us! For many digital marketers, Q4 is the pinnacle of our entire year, especially those working in retail. Many companies save money all year, in preparation for the massive marketing machine that runs during...
Ian Lopuch10 Online Advertising Features to Be Thankful For
Happy American Thanksgiving! There’s no better time to reflect and be thankful for your family, friends, good health and PPC success. When it comes to digital marketing, there is much to be thankful for. According to emarketer.com, by the end of...
Jason Parks