Our team had the great pleasure of attending a timeless session inside SMX West all about the art and science of crafting successful ads. The session was moderated by the one and only Matt Van Wagner and like most SMX sessions, featured three...
This post was originally published in Digital Dealer magazine volume 24, number 8. A recent article in Digital Dealer asked the important question, ‘is your dealership taking advantage of AI?’ The rapid evolution of artificial intelligence has...
This interview is part of our SMX West expert interview series taking place between March 12th and 16th, 2018. During our expert interview series at SMX West, we were able to sit down with AdWords expert Fred Vallaeys, CEO of Optmyzr. Fred is a good...
This interview is part of our SMX West expert interview series taking place between March 12th and 16th, 2018. We were pleased to be able to sit down with the very busy Matt Van Wagner, President of Find Me Faster at SMX 2018. Like Brad Geddes, Matt...
This interview is part of our SMX West expert interview series taking place between March 12th and 16th, 2018. The wonderful world of SMX brings together sponsors, speakers, and platforms from all across the digital marketing ecosystem for three...
This interview is part of our SMX West expert interview series taking place between March 12 and 16th, 2018. We had the pleasure of speaking with Brad Geddes, Founder of AdAlysis and industry legend. In fact, he’s so well known and respected in the...
The latest holiday is over, the season’s changing…now what do you do with your seasonal campaigns? You’ve spent months gearing up campaigns for Black Friday, Valentine’s Day or Memorial Day. Your hard work and preparation successfully...
The travel industry continues to evolve and grow, but one thing has remained constant – travelers are reliant on online search as they research and plan their trips. This reliance on search is not just consistent, travel search activity is...
New privacy regulations are about to hit Europe and it’s a really big deal for advertisers, with implications spanning the entire business community. As outlined on the European Union’s General Data Protection Regulation (GDPR) education website...
AdWords has been largely unrivaled since they began but that’s slated to change this year. According to PPC experts featured in our 2018 Digital Predictions, Bing Ads are going to be better than ever this year and may even catch up to AdWords in...
The new year has begun and marketers are busy planning budgets, campaigns and of course registering for PPC events. Industry events and conferences bring PPC professionals together, incite new discussion on emerging topics, give budding marketers a...
Ah, Black Friday. The most magical and most frightening time of the year for anyone involved in the retail industry. Black Friday is a little bit of everything: the marketers’ crunch time, the retailers’ main event, and a worldwide...