As part 2 in the follow up series to our Digital Predictions 2017 eBook and Webinar, we are moving onto an area not well understood by PPC experts: Voice Search Keyboards are so 2016. 2017 is the year of voice search. Microsoft recently...
EDITOR’S NOTE: This marketing infographic is part of KlientBoost’s 25-part series. Subscribe here to enjoy a new gifographic once a day for the remainder of December. Picture this: a huge blue whale swims through the blue ocean, and yeah, he’s...
The final week of September was the annual celebration of all things advertising with AdWeek in NYC. Big players in advertising use this time to make big splashy announcements. For the 2nd straight year, Google stole the spotlight with announcements...
Quality score, and how it’s calculated, has always been somewhat of a mystery to search marketers, but now, thanks to the help of Brad Geddes, PPC expert and author of Advanced Google AdWords, here’s a comprehensive view of how Quality Score is...
The dust has settled and the panic over Google’s removal of right side ads on search engine result pages (SERP) has subsided. The search engine giant also added a fourth ad above organic results, but there are still a lot of marketers left wondering...
Up to 90% of your customers’ interactions with your brand are off site, meaning the engagement that matters most to your brand isn’t being tracked. While paid media, meaning the ads you run, and owned media, including your company website...
If you work in digital marketing and you haven’t heard about how Google is beginning to remove paid ads from the right sidebar on search results pages, I would like to welcome you back from what I assume must have been a wonderful vacation on a...
Typically social media promotion and SEO promotion seem like polar opposites, with one focusing on newsworthy content and the other relying on long tail evergreen posts. But really, Search Engine Optimization and social media promotion work...
As an advertising agency in the auto industry, 3GEngagement needed a platform that offered cross-platform ad management, campaign optimization, and simple, effective automated reporting. Above all, the growing auto agency needed support as their...
Attracting traffic to your site can be very challenging, especially in the early stages when you have just launched your site. However, it is far from impossible to win over a stream of daily traffic that is continually increasing. It will take...
Website developers can use web design to improve a site’s search engine optimization and draw in more traffic, but you need to know what to do. Here are some important tips to consider when making your website SEO friendly. 1 – Reduce heavy objects...
Google’s latest release, Customer Match, comes not as a surprise to those familiar with Facebook and Twitter’s Custom Audiences, but as a welcoming trick…I mean treat. A welcoming treat. It allows advertisers to target users based on their...