With smart speakers doing everything from setting alarms to solving crime, we’re all eagerly exploring the increasing and evolving applications of these devices as consumers and as advertisers. From people with disabilities using the speaker for...
Editor’s Note: This post was originally published via PR Newswire. Acquisio, North America’s leading local business software for online advertising management, announced today a strategic relationship with one of Canada’s largest banks, Royal...
Not to be confused with the popular worldwide treasure hunt known as geocaching, geofencing is the next big step in display advertising. With the ability to define an audience based on a consumer’s behavior in a specified location, display marketers...
With the summer months upon us, advertisers of sandal companies, sunscreen and garden accessories are all increasing their keyword bids – it’s their season! Marketers of all kinds are affected by seasonality – not just paid search...
Today Acquisio is really proud to announce a strategic partnership that will further assist Yext’s massive network of business clients to succeed in the digital marketing sphere. Yext describes their app directory as an opportunity for businesses to...
With rain on the forecast back home in Montreal, and rain always on the forecast in Seattle, our team is prepared for anything that comes our way at SMX Advanced 2017! Plus we’ll be giving away umbrellas so you can be too. SMX is the world’s...
I recently sat down with the Eisenberg brothers to discuss the hardcopy release of their latest book Be Like Amazon: Even a Lemonade Stand Can Do It. The book is a business bible that brings readers on a refreshing journey, serving up insightful...
The automotive industry has had its fair share of ups and downs in the latter half of the century. Shifting consumer priorities, environmental considerations, fluctuating markets and other transformations have spawned an existential awakening in the...
PPC enthusiasts are buzzing about Google’s latest update to their Quality Score reporting, which took effect on Monday, May 15th, 2017. The update gives campaign managers deeper insights and an easier way to understand their Quality Score in AdWords...
Google has all eyes on local reviews lately. Considering that 70% of customers who are asked by a business to leave a review will actually do so, this type of customer feedback is not only highly valuable and persuasive, it’s readily available...
Machine learning is a powerful and intelligent disruption rocking the realm of PPC and paid advertising for the better. Through automation, marketers can manage far more campaigns with a new level of optimization. If you’re a marketer, you’ve no...
Spotify is quickly becoming an advertising giant. The music streaming app now has over 100 million active users, according to the latest numbers. Half of those users are on Spotify for free, meaning they’re being advertised to while listening...