Machine learning is a powerful and intelligent disruption rocking the realm of PPC and paid advertising for the better. Through automation, marketers can manage far more campaigns with a new level of optimization. If you’re a marketer, you’ve no doubt heard the buzz about machine learning already.
If you’re unfamiliar or curious about how this building block of AI technology can be applied to paid advertising, we’ve got the webinar for you. Partnering with Hanapin Marketing, Acquisio will be holding an exciting new webinar on Thursday, May 4th at 1pm EST titled “How AI & Machine Learning Will Impact Paid Advertising.”
This isn’t the first time Acquisio has joined forces with Hanapin Marketing, aka the makers of PPC Hero, aka the geniuses behind Hero Conf. Aside from being one our favorite clients and the founders of our favorite PPC-focused Conference (which Acquisio sponsors), Acquisio and Hanapin have already partnered up on more than a few webinars in the past. PPC bidding hacks, the case for automated bid and budget management, and scientific approaches to PPC management are but a few of the Acquisio-Hanapin webinars to date. We always get such good feedback from the combined audience of Acquisio + Hanapin that we’ve kind of made it into an annual tradition and look forward to it every year.
How AI & Machine Learning Will Impact Paid Advertising
AI, machine learning, and automation are the trendiest words in paid advertising right now. But despite all the buzz, there’s still an air of mystery surrounding them. Many paid marketers are still in the dark on how automation tools work and what they can do. That’s why we’re so happy to have Acquisio’s CEO Marc Poirer leading the discussion on AI and machine learning during our webinar so he can make sense of the topic for the rest of us.
Dispelling fears about automation (machines aren’t taking our jobs just yet!) will be a focus of the webinar as Marc Poirier, with Hanapin’s Director of Services Jeff Baum, discuss the ins and outs of AI and machine learning. Beyond the basics, the presentation will delve into how machine learning can revolutionize the way paid advertising works. Some of the topics Marc and Jeff will be discussing include:
- How to use machine learning to optimize ad copy and targeting
- Using new Google features, like smart display campaigns
- Effective bidding strategies using machine learning
Expect all that and more as the live webinar takes place. And, of course, Marc and Jeff will be fielding questions as the webinar goes on. If at any point you have an inquiry or need something explained further, make sure you leave a comment for the two presenters. Our webinars usually leave time for audience questions to be addressed, but at the least we’ll cover your answer in a future blog post!
Why, When and How To Register
If you want to understand exactly how intelligent AI and machine learning systems can improve your paid campaigns, this is the webinar for you. Register today and you’ll be well on your way to becoming an expert on automated marketing tools that drastically increase performance. Here’s everything you need to know about the webinar:
- What: How AI & Machine Learning Will Impact Paid Advertising
- Date: Thursday, May 4th, 2017
- Time: 1:00 p.m. EST
- Who: Acquisio CEO Marc Poirer & Hanapin Marketing’s Director of Services Jeff Baum
- Why: To become an expert in AI & machine learning!
- Register Here
We hope you’ll join us for our webinar on the impact of AI and machine learning on paid advertising. And if you want to learn more about how Acquisio already uses machine learning to improve the performance of digital marketing campaigns in the meantime, head here. May the 4th be with you!
Feature Image: Unsplash/Jake Hills
All screenshots by Chandal Nolasco da Silva. Taken May 2017.
Image 1: Screenshot from Hanapin Marketing
Image 2: Image from Pixabay