The travel industry continues to evolve and grow, but one thing has remained constant – travelers are reliant on online search as they research and plan their trips. This reliance on search is not just consistent, travel search activity is...
Tag - Featured
John Lee
Marketing Meets Blockchain
The discussion of who owns our personal data has morphed into alternative forms of currencies and the businesses, processes and systems that serve them. That’s where blockchain, the technology underlying bitcoin, Ethereum and other forms of virtual...
Ahmed El Wassimy
What 30 000 Accounts Taught Us About Machine Learning and PPC
Years ago our team built self-improving machine technology that could achieve bid and budget management faster and better than any human, using more data than one person could ever consider. The technology was created by rocket scientists with other...
Chandal Nolasco Da Silva
How Stronger PPC Analytics Will Generate More Revenue With Less Traffic
The following post comes from our friend Brad Smith at Codeless. Brad is a frequent contributor on Kissmetrics, Hubspot, Unbounce, Moz and more! PPC platforms like Facebook and Google AdWords can be a nightmare for some marketers. There are...
Brad SmithBlog Newsletter
New AI Algorithm: Introducing Budget Distribution
Campaign managers often struggle with trying to find the optimal balance when allocating their budget across a complex structure of campaigns in multiple publishers within their account. Between Bing and AdWords, search and display, the questions of...
Jason MacDonald
A Letter to Our Valued Customers: The Next Chapter in Our Story
Dear Customers, We are thrilled to announce that today we have been acquired by Web.com, a leading global provider of Internet services and online marketing solutions for small businesses. What does this mean for you? On a day-to-day, it’s business...
Acquisio Admin
Can We Trust AI?
The following is an excerpt from our latest ebook, The Marketer’s Field Guide to Machine Learning. As AI is becoming more and more pervasive, human-machine interaction and cooperation become commonplace. For such a relationship to be fruitful...
5 Experts Weigh In on AdWords Daily Budget Update
With advertisers alarmed at Google’s recent announcement about changes to daily budget in AdWords, we asked experts to weigh in on the situation. Below five of our favorite experts react to the recent update with advice for what this means for...
The Best Time to Advertise by Industry
Picking the best time of day to advertise isn’t obvious. The best time of day could refer to the time that you get the most impressions or it could refer to the time of day that you get the most conversions. Similarly the best time of day could be...
Acquisio Announces Strategic Partnership with Pitney Bowes
Early Tuesday morning Pitney Bowes announced their Small Business Partner Program, which included Google G Suite, Yext, DocuSign, Nimble CRM and Promote by Acquisio. The partner program elevates the value that Pitney Bowes is delivering to their...
A History of AI in Montreal
Montreal has identified through the peaceful protests of John Lennon and Yoko Ono, through international Olympic gatherings and expired baseball leagues, but only in recent history has it worn a new garment, sacheying as a global hub for artificial...
Introducing Acquisio Turing
The following post is an excerpt from our upcoming eBook that will be released later this month – stay tuned! Companies like Microsoft, Salesforce, Hubspot, Equals 3 and more are pivoting to focus on their AI products. Part of the pivot is...