LinkedIn, the largest professional networking website, went through big change recently revolutionizing its advertising setup and opening up banner ad space to advertisers. Through programmatic bidding, display marketers can now showcase ads to a...
Local businesses are in a unique position when it comes to advertising online. They have very tight restrictions on geographic targeting, small audience sizes and often have tight budgets, too. For several years, search advertising has been a huge...
It is the journey, not the destination that matters. This familiar adage can be applied to any aspect of life, but it rings especially true for marketers and businesses. When it comes to customer satisfaction, the customer journey is most important...
Last Updated: June 2018 Machine Learning (ML) and Artificial Intelligence (AI) are enjoying an unprecedented buzz in the news, and not just in the sci-fi section. Hardly a day goes by without some important milestone being reported on machine...
The programmatic display advertising channel has been getting a lot of attention from marketers as of late because of sweeping changes to the auction ecosystem. In case you haven’t heard, YouTube is no longer available to display advertisers through...
Small businesses have a lot to gain from local advertising online, yet routinely reject PPC as a marketing channel. How do we know? Partnering with the Local Search Association, Acquisio helped to create the LSA report, a detailed analysis into...
It was a typical rainy day in Seattle when the world’s largest search conference, SMX, opened it’s doors for the first time ten years ago. As SMX West kicks off next week, marketers everywhere are packing and prepping for the...
One year ago Facebook reported that it had over 3 million advertisers on their platform. It may not be a search engine, but paid search marketers have certainly found value and ROI from advertising on Facebook. Similarly social media marketers have...
Melissa Mackey is the Search Supervisor at Ad Age B2B Agency of the Year, gyro, and a veteran PPC marketer. She has been in the business since 2002 and contributes regularly to several industry publications like The SEM Post and Search Engine Watch...