Only Adverts (the good non-banner kind) will thrive in this economy, says the Economist. They should know, right? # Oops. Meant ‘Online Adverts’ in that last tweet # MSoft to buy Yahoo Search – Take 14. I’d prefer it were...
Tag - SEM
aroubtsovTweet Recap: The Past Seven Days from @clickequations (2008-11-28)
Just had a breakthrough in my understanding of Quality Score – while prep’ing for the Tuesday Webinar . # There’s always a new way to game the Google. # My Quality Score Webinar with Bryan Eisenberg is Today at Noon EST. Still time...
Tweet Recap: The Past Seven Days from @clickequations (2008-11-21)
Google recommends more keywords with bids and volumes. Cool, where is the API? # New tools is based on search queries. 2009 will be the year of search queries. Advertisers will finally realize keywords are overrated. # Revenue allocation is one...
Google on iPhone and Local Search
Continuing the trend of pontificating about next year, playing with the new Google iPhone Search App, it occurs to me that this is IT for igniting local search. (NY Times Story Here) Whenever Google starts putting ads into those results that is...
Blog Newsletter
The Year Of The Search Query
It’s a tad early for year-end predictions, but I’ll make one anyway. 2009 will be the year search queries overtake ‘keywords’ as the focal point of interest among PPC managers. Search queries, by way of definition, are the...
Tweet Recap: The Past Seven Days from @clickequations (2008-11-14)
Taking ClickEquations to Dallas today. #
New report to bulid today in CQ Analyst – LoserCount – a simple dashboard shown # and % of money losing kw’s, Adgroups, Campaigns. #
Tweet Recap: The Past Seven Days from @clickequations (2008-11-07)
Playing with news “delta” functions in clickequations Analyst. Now easy to see what’s different that before. # Pondering the impact of organic search data in a PPC keyword-focused application. # The Long Tail In Music is mostly...
Ten Unique Features of ClickEquations
How is ClickEquations different than other paid search / bid management tools? That’s a question we’ve been getting a lot since our recent introduction. Here’s a quick list of ten capabilities we think set us apart. 1) Search...
Tweet Recap: The Past Seven Days from @clickequations (2008-10-31)
Join us for ClickEquations Webinar, demo, with Q&A Tuesday 1pm EST – # Just saw the tv-news crawl used for contextual advertising. Selling ‘commemorative’ bats during the Phillies Parade. Bet this use grows. # Imagine if Google...
Tweet Recap: The Past Seven Days from @clickequations (2008-10-24)
Is it possible that only 50% of paid search marketers know about Google’s Impression Share? After a few weeks at trade shows, I think so. # #ericpeterson – thanks for stopping by for a clickequations demo. glad I didn’t stand you...
Combining Forces « PPC & SEO » What the Left Hand Can Learn From the Right
Have you ever had a client who is crazy for PPC, but is so addicted to the instant gratification it brings that they don’t want to dabble in long-term SEO work? PPC can actually act as a tool to help you ease them into the world of organic...
Naoise OsbornePeople Have Questions
Each time someone executes a search, they’re asking a question. They search because they want to learn about something. Or find out where something is. Or discover who has it or knows about it. They may just be curious, or the question may...