The world of paid search has changed dramatically over the past 3-5 years. The PPC management techniques that were appropriate a few years ago are woefully inadequate now. But not everybody is living and working in 2009. Are you stuck in the past...
Tag - SEM
aroubtsovNext Week At SMX-West
ClickEquations will be out in full force at SMX-West in San Jose next week. Please stop by our booth to say hi or get a demo, or check us out at the following sessions/events: Tuesday – 3:15 PM – Show Floor Theater – Advanced PPC...
Search Engines: Friend or Foe Redux
I didn’t believe it when I first saw the blog posts and tweets. People seemed to be reading more into a Yahoo T&C that was possible. It just didn’t make sense that Yahoo would actually make substantial changes – new keywords...
Tweet Recap: The Past Seven Days from @clickequations (2009-01-30)
Retweeting @imc_marketing: Can we use web analytics on whitehouse.gov? Yes we can! # Retweeting @Szetela: watch for PPC/AdWords contest this afternoon. $5,000-value prizes. # Retweeting @Szetela: RT @KISSmetrics: 20 PPC Tips For 2009 # Retweeting...
Blog Newsletter
SMX West – Take 2(009)
SMX West is coming and we’re soooo ready to leave behind our snowmobiles, igloos and tuques. February 10-12 2009, I will travel to Santa Clara with my colleagues (including a brand new hot recruit, whom you probably already know!) – for...
mpoirierTweet Recap: The Past Seven Days from @clickequations (2009-01-23)
New video on Impression Share in ClickEquations Analyst – just posted on our YouTube channel. # Our company holiday party is tonight. MUCH easier to hire a Santa this time of year. # Retweeting @erez_z: Google showing ads on image searches...
Tweet Recap: The Past Seven Days from @clickequations (2009-01-16)
Retweeting @SEMOE: Using ‘5s’ to manage paid search (ppc) keyword organization. # Adwords ‘Suspended – low traffic keyword’. What’s that? Why can’t ads run on infrequently searched terms? How does this help...
Tweet Recap: The Past Seven Days from @clickequations (2009-01-09)
Shrink ad:groups: Writing text ads to encompass a broad group of keywords concedes that no match will be perfect and many will be quite poor # The keywords in an ad group should be chosen based on how the search queries they attract align with the...
Tweet Recap: The Past Seven Days from @clickequations (2009-01-02)
Doing an ‘on-demand’ ClickEquations New Client Training at 11:30am today – ping if you’d like to join. # Updated ClickEquations Analyst version, and new template set posted. All clients and trials should have received email...
Tweet Recap: The Past Seven Days from @clickequations (2008-12-26)
ClickEquations update went live today – new ClickShare Metrics show you the impact of position and CTR. More on other features later. # Where would paid search be without startups? Google was one not long ago. Where will it be in 5 years...
Tweet Recap: The Past Seven Days from @clickequations (2008-12-19)
Banner ads and their relation / interaction with paid search – more data from recent research. # Webinar tomorrow (Tues). Intro to ClickEquations (for non-clients) at 1pm EST/ 10am PST Sign-up here: # Webinar tomorrow for current clients and...
Tweet Recap: The Past Seven Days from @clickequations (2008-12-12)
Google says they held a Quality Score webinar Tues and exposed new truths. Anyone have URL? # – Leaving Salt Lake & Search Media Summit # Omniture says they see only 1.2 visits per conv. Building clickequations analyst report showing % of...