Tag - SEM

Google on iPhone and Local Search

Continuing the trend of pontificating about next year, playing with the new Google iPhone Search App, it occurs to me that this is IT for igniting local search. (NY Times Story Here) Whenever Google starts putting ads into those results that is...

The Year Of The Search Query

It’s a tad early for year-end predictions, but I’ll make one anyway. 2009 will be the year search queries overtake ‘keywords’ as the focal point of interest among PPC managers. Search queries, by way of definition, are the...