Why does Yahoo still have only two levels of Match Type? Why do they not label them Broad and Exact? Hint for @Yahoo – Clone Adwords. We’ll spend more money on your platform if you make it easier to. We spend less because you don’t...
Tag - SEM
aroubtsovTweet Recap: The Past Seven Days from @clickequations (2009-03-27)
I like this. Testing has it’s place, but ‘wisdom of crowds’ isn’t universally better than expertise or even opinion. Do people believe these eye tracking studies? Really? I just can’t take them seriously. Interesting...
Tweet Recap: The Past Seven Days from @clickequations (2009-03-20)
Didn’t the Microsoft Analytics suck anyway? Hasn’t every MS search thing sucked? (except some lab tools) ‘Til they buy Yahoo, who cares? Rest of the day working on my ebook ‘High Resolution PPC’ – Need to finish...
Tweet Recap: The Past Seven Days from @clickequations (2009-03-13)
Last Two Days — Win Free ClickEquations PPC Platform For 1 year — just by following @acquisio on Twitter. Do It Now! There is a free lunch. Monday 3/9 in SF, CA – We’re buying for any of our followers that would like to...
Blog Newsletter
Don’t Buy Anything from 1-800-Contacts
I don’t believe firms should have any trademark protection in advertising, online or offline, with the exception of cases where an advertiser attempts to mislead a consumer into thinking they’re visiting or doing business with one...
Tweet Recap: The Past Seven Days from @clickequations (2009-03-06)
Previewing a killer new e-book on paid search on the content network. Release coming soon – written by a friend to us all – watch for it. RT @dannysullivan: @andrew_goodman enters twitter. you want to know adwords, you want to follow...
Tweet Recap: The Past Seven Days from @clickequations (2009-02-27)
RT @avinashkaushik: @DennisMortensen: U guessed wrong. Tell me time and place-I’ll be there. (Can us mortals buy tickets? 2 Great Guys!) # Killer discussion of revenue attribution Last click must die. #ppc # Why do I feel the need to shower...
Tweet Recap: The Past Seven Days from @clickequations (2009-02-20)
RT @dannysullivan: wow. twitter was second largest referring source to search engine land yesterday just behind google. wow. # Dave Marsh plays live Van Morrison and reads vintage Lester Bangs. Best Sirius music yet. # New Post from @SEMOE on...
Tweet Recap: The Past Seven Days from @clickequations (2009-02-14)
Interesting thoughts about Google Latitude and the #PPC connection. Again seeing #Adwords campaigns on ‘Rotate: show ads evenly’ which are instead driving vast majority of impressions to 1 or 2 ads. Just me? ClickEquations New Release...
PPC Rockstars Roundtable LIVE from SMX West: Tonight
This year at SMX West, we’re pleased to present a unique take on the traditional networking party. David Szetela of Clix Marketing is organizing what plans to be a can’t miss event if you’re in Santa Clara. Searchbash takes place in the pool...
Tweet Recap: The Past Seven Days from @clickequations (2009-02-06)
ClickEquations blog traffic up 50% Jan-over-Dec. Thanks everybody. Wait ’til you see what we’ve got planned for Feb. Followers still pending your SMX-West registeration, send direct message for a $100 reg discount if that’ll help...
Search Query Tracking At Risk in Adwords?
ClickEquations readers and customers know that we consider search queries, the words users type to initiate their search, as a vital part of paid search reporting and management. Just yesterday our post pointed out that keywords themselves...