Tag - SEM

Syncing Your SEO & Content Strategies

Whether or not you agree with them, there are two cliches that digital marketers don’t seem tired of repeating: “SEO is Dead” and “Content is King”. I’m actually a little embarrassed to even mention them, but they’re gonna provide a nice little...

Putting Marketing Back in SEM

Google is a publicly traded company. Publicly traded companies, for better or worse, are judged by their ability to grow, and grow consistently at that. Google’s core product (search) already has the lion’s share of the market across the world;...

Tips For Small SEM Agencies

Are you thinking of starting your own SEM agency? Do you already own a small, boutique SEM agency? My favorite SEM agencies are often those that are smaller. Why? Your business truly means a lot to the agency, and they are sure to go above and...