In the first blog post of this year, I talked about some of the challenges paid search managers face in terms of managing tests in their accounts. The issues, as that post discussed at length, include: There are a lot of interacting variables –...
Tag - PPC Marketing
Acquisio Admin3 Tips to Use Paid Search for a Complex Sale
This is a repost of my monthly column at Search Engine Watch. When you’re dealing with a niche and high value product, competition for active buyers in paid search can be fierce. And expensive. Consider this example from enterprise security:...
Free Webinar: The Top 10 Mistakes to Avoid When Selecting Bid Management Software
The right paid search platform can give you a competitive edge – you can spend more time optimizing your paid search programs and less time dealing with repetitive issues. Choosing the “right” solution isn’t as easy as it...
Free Independent Research: “The New Paid Search Automation Landscape”
Forrester Research Inc. released their latest coverage of paid search platforms, “The New Paid Search Automation Landscape” February 22, 2011. ClickEquations was one of eleven enterprise vendors profiled in the research. ”The paid search...
Blog Newsletter
The Death of Bid Management, Revisited
The previous post (Bid Management Is Dead) probably should have titled “You’re Not Ready For Bid Management”. If you go back and read it again under that title it’s somewhat less controversial. But it probably would have...
Bid Management Is Dead
Regular readers of this blog know I have a lot of pet peeves related to paid search, but perhaps the largest is the fact that paid search management – the process and the software that supports it – is often referred to as ‘bid...
PPC vs. SEO: The New Reality of Search Engine Results Pages
Today, I’ll present on the “SEO vs. Paid search: Balancing the two to raise the total tide” panel at the Online Marketing Summit. Along with Jamie Smith of Engine Ready, I’m representing the PPC side of the table with SEO heavyweights Chris Boggs of...
The Dawn of Paid Search Without Keywords
This is a repost of my monthly column from Search Engine Watch. 2011 will be a pivotal year for paid search advertising. Trends set into motion last year – new ad formats, an emphasis on display, a local ppc push – are on a collision course with the...
Bad Stats and Good PPC
Testing is the core activity of good paid search management. We’re trying to find the keywords, match types, bids, ad copy, and landing pages that produce optimal results. The only way to figure that out is to test. But testing in paid search...
10 Most Popular ClickEquations Blog Posts of 2010
Is it just me, or does it seem like this year was twice as busy as any previous year in paid search? It was a busy year on the ClickEquations blog front as well, so I figured I’d recap with our 10 most popular blog posts of the year! Not...
HireClix Reduces Reporting Time by 50% with ClickEquations
One of the most enjoyable parts of my job running marketing at ClickEquations is that I get to be a goodwill ambassador to our customers. It’s always really rewarding to hear how ClickEquations has helped them grow their businesses and make...
43 Paid Search Tools (And When To Use Them)
Day in and day out, we’re all trying to improve results and move from our current profit to our potential profit. As paid search marketers we tend to divide our time into 3 major areas: Research & Planning for new accounts or campaign expansion...