When we sit down and draft a new PPC Strategy, the thought of Multivariate Text Ad Testing during the launch phase is probably not on the radar. The typical “rule of thumb” would be to wait a few months to gather some results and then...
Tag - PPC Marketing
gmeyersAdvanced PPC Optimization Techniques for adCenter: Filtration and Quality Score Considerations
In this series on advanced PPC optimization techniques for adCenter, we’ve already covered a variety of ways to improve campaign performance, including negative keywords, bidding by match type, and filling the gaps in matching. Today...
mpoirierIntegrating SEO & PPC
In his latest Search Engine Watch instalment entitled Integrating SEO & PPC: 3 Areas to Explore, Adam Audette brilliantly discusses some of the dynamics that take place in the minds of searchers when confronted with the option of clicking on a...
Understanding Keyword Intent in a PPC Marketing Strategy
Experienced PPC Marketers are classically trained to organize keywords based on relevancy across all Adgroups and Campaigns. It’s become one of those obvious best practices that should be applied to every account, regardless of industry type...
Blog Newsletter
How Social Media Affects Paid Search
Yesterday, Google announced the roll out of their new +1 button to both organic and paid search results. Whether you want it or not, these new ad annotations are going to appear on your ads when someone has +1’ed. In my April Search Engine...
Acquisio AdminDownload the Text Ad Testing Master’s Guide (Plus, The Best of the Q&A)
Text ad writing and testing is simple to understand, relatively easy to execute, yet full of many subtleties that influence success. If you want proof, just look at last weeks Text Ad Optimization Q&A series. Our experts share a wide range of...
Text Ad Optimization Q&A #5: Have You Had Any Surprising Text Ad Testing Results?
This week, we’re celebrating the release of Text Ad Zoom with a 5 part Q&A series featuring the authors who wrote the articles highlighted in The Ultimate List of PPC Ad Testing Resources. Each day this week, we had a different question and the...
Text Ad Optimization Q&A #4: How Important is Text Ad Testing in Overall Campaign Optimization?
This week, we’re celebrating the release of Text Ad Zoom with a 5 part Q&A series featuring the authors who wrote the articles highlighted in The Ultimate List of PPC Ad Testing Resources. Each day this week, we’ll have a different question and...
Text Ad Optimization Q&A #3: What Factors Have The Greatest Influence in Testing?
This week, we’re celebrating the release of Text Ad Zoom with a 5 part Q&A series featuring the authors who wrote the articles highlighted in The Ultimate List of PPC Ad Testing Resources. Each day this week, we’ll have a different question and...
Text Ad Optimization Q&A #2: How Do You Pick Which Ads To Test First?
This week, we’re celebrating the release of Text Ad Zoom with a 5 part Q&A series featuring the authors who wrote the articles highlighted in The Ultimate List of PPC Ad Testing Resources. Each day this week, we’ll have a different question and...
Text Ad Optimization Q&A #1: What Are The Biggest Testing Mistakes?
We’re celebrating the release of Text Ad Zoom with an in-depth look at how you can optimize your text ads. In case you missed it last week, check out The Ultimate List of PPC Ad Testing Resources. It’s a huge collection of articles...
The Ultimate List of PPC Ad Testing Resources
Searchers never see your keywords, match types or bids. They do see their own search query and your text ad. Your text ad is the first opportunity you have to attract a potential customers. Not surprisingly, your ability to write effective text ads...