gmeyersDear Diary… If you manage online campaigns, you’re probably overwhelmed by the daily manual labor required to manage campaigns properly. Campaign managers often spend over one third of their time on tedious tasks such as bid management...
Tag - PPC Marketing
Emmanuel BegouenBeginner’s PPC Guide: 5 Tips to Simplify Your Paid Search Campaign
Managing an effective paid search campaign is daunting for even the most experienced PPC expert. And for us mere mortals, it can seem almost impossible, especially if it’s one of twenty other marketing activities you’re managing. Here are a few tips...
bquinnBlog Newsletter
Mobile Paid Search 101
In this clip, Marc Poirier Co-Founder and VP Marketing at Acquisio talks about mobile PPC and its implications for your paid search campaigns. Specifically, he looks at (1) the growth of mobile PPC, (2) what kind of advertisers it affects the most...
mpoirierMobile PPC Strategies – Interview with Laura Garrido
Laura Garrido With such high expectations for mobile advertising this year, marketers have a lot to consider — from high-level mobile ad strategy and deployment to working out a mobile budget. Well, with Google as the #1 mobile site...
CT Moore3 Surefire Ways to Become the Coolest Community Manager on the Block
Credit: x-ray delta one So… your company (or client) finally entered the 21stcentury and got “on the Facebook” and “started Twittering.” Or maybe in the spirit of New Year’s resolutions, reassessed its current goin’-nowhere...
Acquisio AdminBudgeting Ad Spend Across Mobile Channels
With all the talk about mobile ad opportunities, marketers are faced with some tough questions: just how do you go about diverting ad budget from other channels an allotting to mobile? Well, before you can do that, you have to understand just what...
How PPC Can Support Organic SEO Rankings
One of the most obvious way that PPC can support SEO is with helping your brand show up in the SERPs for the most competitive searches. Now, I’m saying “show up” rather than “rank” because there is nothing PPC can do to...
Using PPC to Find New SEO Opportunities
In many ways, it makes sense to treat paid and organic search as two completely separate beasts. For example: Both PPC and SEO require their own set of expertise and have their own KPIs PPC yields more short-term/immediate results, while SEO is a...
Tips on How to Spread your PPC Budget across Multiple Engines.
Regardless of an advertisers monthly budget, and the fact that Google owns roughly 65%+ of the market, there is still that extra 34+% of an audience that should not be forgotten. Now, with that said, this does not mean an immediate sharing of the...