While we already have Broad Match, Exact Match, Phrase Match, and unfortunately Automatic Matching, there is one unavailable Match Type we could really use: And Matching. I’d like to be able to specify two or more words, and match to any query...
Tag - PPC Marketing
It’s An Ad-Group Not A Keyword Group
How many keywords should you place in one ad-group? It’s an age-old question for paid search marketers.Traditionally ad-groups have been considered organizing baskets for keywords. All the variations on a particular keyword, and/or all the...
Tuning Match Type Keyword Traps
NOTE: This is part of a post series. It’s available as a single post for easier reading: The Match Type Series. =============================================== The first and second posts of this series introduced and expanded on the concept of...
The Match Type Keyword Trap
NOTE: This is part of a post series. It’s available as a single post for easier reading: The Match Type Series. =============================================== The previous post introduced the idea of building a Match Type Keyword Trap. This...
Blog Newsletter
The Perfect Match Type
NOTE: This is part of a post series. It’s available as a single post for easier reading: The Match Type Series. =============================================== Match Type is the PPC option which has perhaps the highest impact, is the least...
Paying Google Prices for Yahoo Quality
After first passively and then actively squandering a business and technical lead, running Yahoo into the ground over the past few years, destroying and rebuking billions in shareholder value, and sending his entire executive team heading for the...