Tag - PPC Marketing

At the quality score session at SMX Advanced London yesterday, a question was asked about what to do with low quality score keywords. It was framed as a query of when you should turn off keywords because they were below a certain quality score level...

Please don’t think any less of me for titling my post after a Lady Gaga song. But when I hear her sing about bad romance, I don’t think about her and Sir Gaga’s relationship (Ew!). I think about that of advertisers and AdWords...

Numbers look like facts even when they’re not. To make the best possible PPC management decisions it’s important to know the difference between the numbers in your reports which represent something that has happened and those that are...

The folks at Google are masters of the art of positioning. Nearly every element of their products – at last the core ones like AdWords and Gmail – and even moreso their public statement describing features and rule changes – make...

The AdWords auction is not a purely economic auction. If it were the high bidder would always win. But in the AdWords auction the high bidder can wind up in 1st, 3rd, or 5th position – or even wind up out of the game with nothing. Imagine a...

Another great misconception, or over-simplification, of paid search is the idea that you bid for position. This is a deeply held belief. It seems hard to shake even for those who know better. But as many people know, position is determined by both...

Google wants to make advertising easy. They describe AdWords in simple terms, they make setup quick and easy, and they provide simple reporting on the stuff that suggests progress. But the gun has no safety. AdWords makes it remarkably easy to do...

We’ve written about the AdWords impression share metrics often in the past on this blog. So rather than re-hashing or re-writing, we’ll suggest you go read our Impression Share Series to extend and amplify the comments made in the fifth...