The recent issue of SEM Journal published an article I wrote called ‘Shifting Paid Search to High Resolution‘.
You can download a copy of the article here.
This article described the process of High-Resolution PPC, which was developed as a way to structure the management of paid search around a new set of beliefs about how paid search really works. Many of those beliefs have been in the spotlight on this blog recently, and in our 21 Secret Truths of High-Resolution PPC ebook.
This article describes the framework into which all these truths fit. If you enjoyed the ebook, or the Secret Truth blog posts, check it out.