In this Listen the podcast interview (6 min.) Marc was interviewed at BOLO 2009 by The Brand Show team.
Tag - PPC Marketing
apelletierMicroHoo a Win-Lose-Win Deal
The deal between Microsoft and Yahoo is very good for the paid search community. It creates a viable #2 competitor with enough market share to matter and a single API for developers to exploit. And Yahoo gets a few dollars for their retirement fund...
aroubtsovQuality Score: The Deep and Dirty Details on PPC Rockstars
This week on PPC Rockstars Mr. David Szetela and I get serious about AdWords Quality Score. Listen in, but this one is not for the faint-at-heart. Available at Webmaster Radio or on iTunes.
Paid Search Pros Video: Avinash’s Favorite PPC Analytics Tips
It’s a sad truth, but “most dashboards are on auto-delete” as our friend and Advisor Avinash Kaushik says. Earlier this year, Craig had a chance to sit down with Avinash,
Blog Newsletter
A Round-Up of PPC CTR and Ad Optimization Tips
CTR optimization is all about testing. The synergy between the keyphrase someone looks for and the ad that you present them is vital (not forgetting the keyword that triggers the ad in your account, and the space between the search term and searcher...
Naoise OsborneAvinash Kaushik on Advanced PPC Reporting & ClickEquations Analyst
Last week our friend and advisor Avinash Kaushik put up another of his legendary blog posts, and we’re pleased and honored to say it features paid search analysis done in ClickEquations Analyst. In the post Avinash looks at five different...
The Relevancy Perspective & Your PPC Account Quality Score
The definition of Quality Score, as provided by Google themselves, seems to almost revolve around this mysterious ineffable quality called relevancy: “The AdWords system calculates a ‘Quality Score’ for each of your keywords. It...
Informal Wireframe Creation for PPC Managers who don’t know Photoshop (Video)
PPC isn’t only about the pre-click world, but the post-click world – the world of what users see and do after they’ve clicked on your ad and you’ve paid a provider like Google Adwords. Well what happens post-click actually...
More Thoughts on Revenue Allocation / Attribution
The last post covered the basics of revenue allocation in paid search, and discussed the four methods of allocation supported in ClickEquations; last click, first click, linear, and weighted. Deciding between even these four allocation models is not...
Revenue Allocation (Attribution) Models in ClickEquations
One of the new features in the May Release of ClickEquations, is support for multiple revenue allocation models. A revenue allocation model defines how the revenues resulting from your paid search campaigns are allocated to the various keywords that...
Tweet Recap: The Past Seven Days from @clickequations (2009-05-01)
– Advertising overload at minor league baseball There is not an inch of this Coca Cola minor league ball park not covered in ads. There was a sponsor for the National Anthem – really. Every time someone tweets or blogs bad #PPC advice...
ClickEquations This Weekend
A new upgraded version of ClickEquations will be available next week. More details about the new features and enhancements will be posted here on Monday. In preparation, we’ll be doing some work on our servers over the next few days...