This series of blog posts did eventually become a book about quality score – in June 2011 ‘Quality Score in High Resolution‘ will be released. More details and ordering information can be found here. Until recently keywords and...
Tag - PPC Marketing
aroubtsovKeyword Suggestion – Think Like An SEO when Doing PPC
Keywords are one of the false gods of PPC. There’s really no reason to get to hung up on keywords. The goal of our campaigns is to have our text-ads matched with the most appropriate search queries. Keywords are just the tool we use to get to...
Surprise: Your Bid Doesn’t Determine Your Cost-Per-Click
The fall-out from Google’s Hal Varian Quality Score Video continues. One early impact was finally understanding exactly how quality score impacts your cost-per-click. A more interesting idea to get your head around: Your bid is not used in the...
Why It’s Called First Page Bid *Estimate*
Because you can bid less and still have your ads shown on the first page. In my experience it isn’t unusual to see the following: A Portion of The Keyword Report from ClickEquations On the top line we see a keyword with a FPBE of $1.93, a...
Blog Newsletter
Free Content to Learn Paid Search
Hi, this is Alex Cohen, Craig churns out a lot of content about advanced paid search on the blog and in speaking, so I’ve put together the Learn section to make it easy to find all of our longer form educational content. There are 3 major...
Feature Focus: ClickEquations Manager (Campaign Editing)
Our February Release introduced new campaign editing features, so in this post we’ll take a close look at these capabilities. These features appear under the new Manager tab, and so we felt compelled to call the editor ClickEquations Manager...
ClickEquations Featured on Webmaster Radio
Webmaster Radio stopped by the ClickEquations booth to talk with Craig Danuloff about the February 09 ClickEquations Release. Check it out!
Free High Resolution PPC Webinar with Bryan Eisenberg
First, a quick intro – I’m Alex Cohen, the Manager of Online Marketing for ClickEquations. I’ll be joining Craig to bring you the latest ClickEquations updates, share some of our favorite links and paid search tips. Last week...
PPC Rockstars Roundtable LIVE from SMX West: Tonight
This year at SMX West, we’re pleased to present a unique take on the traditional networking party. David Szetela of Clix Marketing is organizing what plans to be a can’t miss event if you’re in Santa Clara. Searchbash takes place in the pool...
ClickEquations Paid Search Platform – The Feb ’09 Release
A few months ago when we first began publicly discussing the ClickEquations paid search platform, I wrote about why we developed ClickEquations after years as a paid search agency and our experience with a number of other leading tools. Our premise...
One Reason Exact Match Ads Aren’t Always Exact
When you finally get a paid search tool (like ClickEquations) that allows you to see each search query that people typed matched directly to the keyword you bid on and the match type you set, you’ll soon notice that all of your Exact match...
Impression Share on PPC RockStars
Following our series on Google Adwords Impression Share, I recently did an interview with David Szetala for his PPC Rockstars podcast on this important topic. The episode aired yesterday, and is now available (for a limited time I believe) on iTunes...