If you’re going to buy the same keyword multiple times with different match types assigned, how should you organize them? Buying the same keyword more than once, with different match type settings, is an idea we like, as explained in our Match...
Tag - PPC Marketing
aroubtsovPredicting ROAS and Launching Better PPC Campaigns
Return on Ad-Spend, or ROAS, is a metric calculated by dividing the revenue generated from an ad campaign, by the cost of that campaign. It can be applied to any sales situation that has an advertising spend, even a bake sale: Lets say your mother...
Naoise OsborneVideo: Growth & Decline Report in ClickEquations Analyst
Months ago we were sharing our development progress with our advisor Avinash Kaushik and asking him for input in terms of the kinds of search analytics capabilities we should include in ClickEquations. Avinash, like another charismatic leader...
Impression Share Deep Dive (Pt. III – Winning Back Lost Impressions)
Earlier we looked at the Google Adwords Impression Share metrics. These tell you if your ads are running when people type search queries that match the keywords you’re bidding on. Very rarely will you find that the ads in your campaign are...
Blog Newsletter
Video: Impression Share in ClickEquations Analyst
The post a few days ago about Impression Share included a few screen shots from one of the reports included with ClickEquations, which provides a graphic view of Impression Share. This new video from our ‘ClickEquations in 90-Seconds’...
Does Impression Share Matter? (Part II in a series)
What do you do to fix low Impression Share? That’s the question we were left with at the end of the last Impression Share post. But before we get to that, there is something else about Impression Share that should be discussed. Does It Matter...
Google Adwords Impression Share – Deep Dive Part I
What if your ads didn’t run? You picked the keywords, placed the bids, people searched, but your ads didn’t show up? It happens every day. In almost every one of your campaigns. It’s documented in a metric called Impression Share...
Impression Share Deep Dive – The Complete Series (January 2009)
NOTE: In January 2009 I wrote a three post series on Impression Share. To make reading and linking easier, these posts are combined below. Enjoy...
10 Best Posts Of 2008 From The ClickEquations Blog
In this brief pause before 2009 ramps up, I was catching up in my own RSS Reader and noticed quite a few ‘best posts’ lists from some of my favorite PPC bloggers. Since the pace of work and life often results in some gaps in my blog...
Match-Type Analysis
After yesterday’s Quality Score analysis template and post, I got to thinking about match type. So in 15 minutes while sitting in a meeting I built this ClickEquations Analyst template which analyzes a full paid search campaign in terms of how...
Ad-Rank Is Under Appreciated
After all the recent attention on Quality Score, I had planned to turn my attention to bidding, and write a series of posts on this important PPC topic. But I think Ad-Rank deserves a little attention first. Ad-Rank doesn’t get very much...
Paid Search Campaign Winners & Losers
Suppose you had to quickly reduce your PPC spend. Where would you cut? One very helpful analysis is rank your campaigns (or better yet AdGroups) by ROI. This tells you where you’re getting more return-per-dollar, and where you’re getting...