The right paid search platform can give you a competitive edge – you can spend more time optimizing your paid search programs and less time dealing with repetitive issues. Choosing the “right” solution isn’t as easy as it sounds. No one knows that better than PPC Summit. They conducted primary research to understand the pitfalls to avoid, and the strategies to succeed, in buying technology to help you manage paid search. They interviewed over 50 marketers and surveyed 14 vendors.
We’re sponsoring a webinar tomorrow (Tuesday) at 2 p.m. ET / 11 a.m. PT called the “Top 10 Mistakes to Avoid When Selecting Bid Management Sfotware” (hint: one of them is looking for bid management software). In this webinar, you’ll discover what’s going wrong in the buying process, issues peers have faced, and how they’ve dealt with it. Mary O’Brien from PPC Summit will cover the top 10 mistakes to avoid, including:
- Why RFPs don’t always lead to the best decision
- Getting stuck in the feature trap
- Failing to define and prioritize your business needs
Every webinar attendee will receive a free copy of the Executive Summary from the research and a discount code to purchase the full report! Reserve your space now!