With smart speakers doing everything from setting alarms to solving crime, we’re all eagerly exploring the increasing and evolving applications of these devices as consumers and as advertisers. From people with disabilities using the speaker for...
Many of our readers, customers and friends are in the know already about The Acquisio Cares Program that’s been around since 2015. Built off our caring and dedicated volunteer staff, the program helps nonprofit organizations make use of Google...
Marketers and business owners often struggle trying to decide how much to pay and ultimately what to bid when advertising on Facebook. With the number of Facebook users around the world growing every year, marketers need to understand how much they...
There’s a lot of confusion in our industry about what local marketing is exactly. There is the misconception that local marketing is the same thing as small business marketing, and while the two often intersect, they’re different. Some...
The Daily Campaigner has been around for quite some time now, but wasn’t always known as such. In fact, our first iteration of the blog went live on March 23, 2007 but it wasn’t until we relaunched the blog this past March that we gave...
With the practice of retargeting on the tip of every marketer’s tongue we’ve put together a three-part post dedicated to the different angles on this topic. Read Understanding Retargeting Part 2: Dynamic Search here. Personalized ads that respond...
Fun Fact #7 Finance websites have the highest average abandonment rate of any industry, at 83.6% According to Salecycle’s Q1 2017 Remarketing Report, websites selling financial services have the hardest time selling online, with 83.6% of...
With the practice of retargeting on the tip of every marketer’s tongue we’ve put together a three-part series dedicated to the different angles on this topic. Read Understanding Retargeting Part 1: Introduction here. Combining the familiarizing...
With the practice of retargeting on the tip of every marketer’s tongue we’ve put together a three-part series dedicated to the different angles on this topic. Read Understanding Retargeting Part 2: Dynamic Search here. Attracting buyers and...
This week Acquisio is celebrating the local marketer. We had a guest post about local marketing yesterday and today our VP of Marketing is a guest speaker in a webinar all about machine learning and local marketing. The webinar is being hosted by...
Fun Fact #5 Spotify has reached 140 Million active users this year! 2017 has been a positive year for the streaming music giant, Spotify. In March they announced that they had reached 50 Million paid subscribers and now they’ve set a new...
With the summer months upon us, advertisers of sandal companies, sunscreen and garden accessories are all increasing their keyword bids – it’s their season! Marketers of all kinds are affected by seasonality – not just paid search...