While the advertiser market share battle between Facebook and Google continues, attention has been shifting towards an increasing number of new online advertising opportunities. According to our 2018 Digital Predictions video collection and ebook...
The new year has begun and marketers are busy planning budgets, campaigns and of course registering for PPC events. Industry events and conferences bring PPC professionals together, incite new discussion on emerging topics, give budding marketers a...
Paid media marketers struggle to find time to keep up with all the trends and changes that are ever-present in the industry, so it’s nice to get a big picture stamp of where we stand right now in PPC. Hanapin Marketing’s 2017-2018 State of PPC...
The opinions expressed in this article are those of the author and not necessarily Acquisio by Web.com. While the holiday season is a time of joy and giving, it can also be a stressful time of year, not only for travelers and shoppers, but also for...
Keith Meagher, Acquisio’s SaaS Solutions Architect, shared his insights in a post about Google Shopping campaigns recently, so we asked him to be part of our webinar on the topic with experts, Seer Interactive. An agency with offices in Philadelphia...
Years ago our team built self-improving machine technology that could achieve bid and budget management faster and better than any human, using more data than one person could ever consider. The technology was created by rocket scientists with other...
The scariest and at times sexiest time of year, Halloween is an end-of-October celebration worldwide and certainly an opportunity for marketing professionals. Seasonal campaigns are often a make or break time for certain types of businesses. Anyone...
With SMX East underway right now in “the Big Apple”, search marketers are getting up to speed on the latest and greatest updates and insights in the industry, including those from Google. Running from Tuesday to Thursday this week...
The following is an excerpt from our latest ebook, The Marketer’s Field Guide to Machine Learning. As AI is becoming more and more pervasive, human-machine interaction and cooperation become commonplace. For such a relationship to be fruitful...
It’s been a long time coming but the wait is over, the Acquisio API is here! Acquisio now allows customers to programmatically provision and manage accounts by connecting to our platform via our new API. Customers love this because they can...
With the B2SMB Summit wrapping up last week in Chicago, our team is full of feels for small business owners and how to help them succeed. True to our mission to help businesses thrive in the digital economy, we’re embracing AI and machine learning...
With advertisers alarmed at Google’s recent announcement about changes to daily budget in AdWords, we asked experts to weigh in on the situation. Below five of our favorite experts react to the recent update with advice for what this means for...